Are you delivering an authored DVD or an MPEG2 stream on a data DVD? What are they going to do with it? Play it off a server? If so, perhaps you should ask them what is their desired format and data rate.
I'm not sure what they are doing with it. I got a phone call about 20 minutes ago saying they need a 30 second spot for a commercial from previous footage first thing in the morning. I don't have a direct contact at the station to ask.
The last one I did was encoded at 8,500,000 and it looked fine on tv, (it was made as a video DVD). I was just curious if I could go higher with the bitrate.
**I was just curious if I could go higher with the bitrate. **
I really don't think it would really gain you anything on broadcast TV, even viewed on a 1080 screen. Remember, OTA, cable, and satellite broadcasts apply their own signal compression.
Go with Dave's suggestion, and maybe add uncompressed AVI and DV as well. DVD-R is cheap and It's better to give them a plethora of choices than to have them not get what they want.