too true...

all those beautiful shallow dof glider shots that simply don't show the product properly

the client is always right even when they're wrong. the REAL art is talking them around to your pov without them knowing and then telling them what a brilliant idea they've had ;-)

involve everyone and don't be afraid or pigheaded to ask for peoples thoughts and ideas as you're going along...

ah, renders finished - the rest of the video should be obvious to any pro....