Blood on the cutting room floor: the demise of SonyPCH

Newf wrote on 6/2/2004, 4:41 AM
The recent resignation of Sony PCH(the most accurate description of his actions) from the Vegas Audio board was due to the simple fact that as a Sony employee he could not explain, even under intense flak from part of the user base, that implementing such audio features as word clock, Rewire, etc... might seriously undermine Sony's investment in its real Pro Audio division. It is highly unlikely that the parent company would allow a sub-$1000 piece of software, the lesser portion consisting of strong audio features, outflank its Pro Audio division consisting of products such as digital mixers($4000 to $20,000), digital sampling reverb units($8,000 to 12,000), and Sony Oxford plug-in software developed for digidesign protools and tc Powercore(single plug-ins-$350 to $850 and bundles up to $1500). Why it makes sense to have a reasonably priced digital video software package such as V5 is the opposite case of the digital audio software. That is, while there is a virtual army of potential buyers for sony video hardware and accessories such as DV cameras($500 to $100,000) and a massive array of accessories such as Sony DV tape, batteries, cables, carry cases etc........(a very large consumer and professional market due to the appeal and ease of video) the same cannot be said of the digital audio engineering and recording market. The consumer market for digital audio consists of already recorded cd's, MD and such players and low end headphones, mics and other accessories which is not what digital multitrack recording software is about. There lies the fundamental distinction between digital video recording and digital multitrack audio recording and processing the latter of which designates a significantly smaller market. Also, why would Sony sacrifice its already eroded music production division by enabling a bunch of independents using an inexpensive software program that it could easily make seamless(Rewire ,word clock etc....) with the flick of a powerful Sony finger? If there is any validity to these arguments they suggest that the true gentleman and professional Sony PCH was a victim of only his position as an employee of Sony Media Software and not the frustration of a few Vegas lovers strongly vented. I sincerely hope that Sony PCH comes back on board both to refute my assertions and as well resume providing the extremely helpful advice and information that he is well known for. Perhaps the only way for the audio users of Vegas to get specific features such as Rewire etc... is to go on the V5 Video forum and get that user base interested in these features by explaining why they would be of such value. Such an invasion of the video forum is the only way that Sony will listen!

Comments

roger_74 wrote on 6/2/2004, 11:26 AM
What did you guys do???

The single most valuable person on the audio forum is gone... From reading some of the threads I can understand why he doesn't want to constantly defend himself. He's a smart guy, he knows what you mean the first time you say it, so why the nagging? From what I gather individual features aren't even his call.
adowrx wrote on 6/2/2004, 2:48 PM
Newf has hit the nail square on the head with Sony's business strategy toward Vegas.......I'm sorry to see PCH leave the forum, and I'm also sorry that we'll never see Vegas Complete. I'll still utilize Vegas on many of my projects, but I use a competitors much improved package that has been steadily refined, overhauled and updated with only minor irritations that usually have an easy workaround. And for the price of any of these software packages (PTHD excluded) and the fact that we are so close to having the Holy Grail being at our fingertips is absolutely amazing. The engineer has and has had all the tools they need at their fingertips. It's all a matter of how you incorporate these tools into your workflow.

jb
PipelineAudio wrote on 6/2/2004, 3:00 PM
I dont believe any of this. SF was following the same path before Sony came in as far as I could see. It takes time to implement features. I believe we will get the ones we need. The only point of squabbling is to assign priorities to which one we get first.
lineout wrote on 6/2/2004, 3:04 PM
Although Sony may not give us the features that many want, can't an independant software programmer hack the software to impliment some features? Couldn't a disgruntled sonic foundry ex-employee give us some tweaks that allow rewire? Come on - they have all kinds of third party software for Photoshop. And in my fantasy this guy gets so wealthy from the $100 add on, that he buys back vegas from the evil empire (if you a an audio dude) of Sony and we all live happily ever after-- but I'm still putting this on my second computer.
roger_74 wrote on 6/2/2004, 3:35 PM
I think you're missing the fact that the people working on Vegas are the SF guys.
adowrx wrote on 6/2/2004, 4:22 PM
The people working on Vegas are the SF guys...............

..........But the directive they are taking would be from Sony, would it not? Or maybe they don't have to answer to big brother's evil anti-VegasAudio's cry out for totality?



.....what the????????????
Newf wrote on 6/2/2004, 6:37 PM
Check out Avid Technology Corporation, owners of Digidesign. Avid and Sony, while technically competetors in some areas, also collaborate in certain optical technologies. Sony is as well a very large customer of Avid amounting in some cases to 70% of its business. Most Sony recording artists also probably use Digidesign Protools to record. Sony, as stated above, designs software and hardware for use with Digidesign Protools systems which also has implemented Rewire for use with Reason as well as integrated a virtual interface for Ableton Live. This brings up the question of what projects the old Sonicfoundry software engineers are actually working on. Maybe Vegas but who knows.
farss wrote on 6/4/2004, 3:29 AM
Excuse a video guy from butting in. From what I know of Sony it isn't some mulitnational conglomerate, in fact at times I wish it did behave a bit more like one. I think it's like a Hydra, lots of heads joined to a common body but each one of those heads sure has a mind of its own. Sony ship Vaio notebooks with Premiere installed, the Vegas 'division' has yet to find a solution to editing video from either the MicroMV or DVD cameras from Sony, in fact reading between the lines of what the Vegas engineers say you'd get the impression they think both are dogs (they're not alone on this).

They've also seen pretty keen on pushing WMV9 as a HiDef delivery system which wouldn't have pleased other Sony divisions that've poured millions into BluRay.

Bottom line is I think, so long as any dividion has black ink on the bottom line it can pretty well do what it pleases, if they scuttle another divisions grand schemes doing so then I think it's the other division that gets to fall on their swords for not being as agile.
cheroxy wrote on 6/5/2004, 6:42 AM
Too true Farss, nice imput.