The recent resignation of Sony PCH(the most accurate description of his actions) from the Vegas Audio board was due to the simple fact that as a Sony employee he could not explain, even under intense flak from part of the user base, that implementing such audio features as word clock, Rewire, etc... might seriously undermine Sony's investment in its real Pro Audio division. It is highly unlikely that the parent company would allow a sub-$1000 piece of software, the lesser portion consisting of strong audio features, outflank its Pro Audio division consisting of products such as digital mixers($4000 to $20,000), digital sampling reverb units($8,000 to 12,000), and Sony Oxford plug-in software developed for digidesign protools and tc Powercore(single plug-ins-$350 to $850 and bundles up to $1500). Why it makes sense to have a reasonably priced digital video software package such as V5 is the opposite case of the digital audio software. That is, while there is a virtual army of potential buyers for sony video hardware and accessories such as DV cameras($500 to $100,000) and a massive array of accessories such as Sony DV tape, batteries, cables, carry cases etc........(a very large consumer and professional market due to the appeal and ease of video) the same cannot be said of the digital audio engineering and recording market. The consumer market for digital audio consists of already recorded cd's, MD and such players and low end headphones, mics and other accessories which is not what digital multitrack recording software is about. There lies the fundamental distinction between digital video recording and digital multitrack audio recording and processing the latter of which designates a significantly smaller market. Also, why would Sony sacrifice its already eroded music production division by enabling a bunch of independents using an inexpensive software program that it could easily make seamless(Rewire ,word clock etc....) with the flick of a powerful Sony finger? If there is any validity to these arguments they suggest that the true gentleman and professional Sony PCH was a victim of only his position as an employee of Sony Media Software and not the frustration of a few Vegas lovers strongly vented. I sincerely hope that Sony PCH comes back on board both to refute my assertions and as well resume providing the extremely helpful advice and information that he is well known for. Perhaps the only way for the audio users of Vegas to get specific features such as Rewire etc... is to go on the V5 Video forum and get that user base interested in these features by explaining why they would be of such value. Such an invasion of the video forum is the only way that Sony will listen!
Blood on the cutting room floor: the demise of SonyPCH
Newf
wrote on 6/2/2004, 4:41 AM