Comments

winrockpost wrote on 9/27/2005, 2:11 PM
Seen it and laughed my butt off,, real nice job,,
not sure how it was done, some real tedious stuff i imagine
Edward wrote on 9/27/2005, 2:12 PM
masking out the face, then aligning it with the body of the subject. i think the 'discreet' video editor, i think it was combustion if i'm not mistaken, can do this. vegas you have to do it manually, but combustion has a feature where you select the area you want the focus to be on, and it'll follow throughout your video clip.

hey sony, can we get something like this in V7? (also throw in uncompressed 8 & 10 bit capture/playback for fun, huh, waddaya say Sony)
winrockpost wrote on 9/27/2005, 2:37 PM
Its not just the face, the king is in full get up ,robe and knee socks and his king shoes,, randy moss does a lateral to the king in full stride,, taken from real nfl footage. Cool spot
richard-courtney wrote on 9/27/2005, 2:46 PM
I would say with mirrors.......

There is software now that looks for edges, grass and real player
for example. These are made into reference points. I think the
"king" is computer generated.

see one of my previous posts:
http://www.sonymediasoftware.com/forums/ShowMessage.asp?ForumID=4&MessageID=390872
Edward wrote on 9/27/2005, 2:49 PM
ahhh, like T2, how they did that liquid metal dude. kewl.
GregFlowers wrote on 9/27/2005, 9:41 PM
They probably used one of those motion tracking programs like RCourtney referenced so the live action is constantly tracked so 3D footage can be smoothly composited into the natural movement as if it existed in that space. Anything in front of the "King" was probably painstakingly rotoscoped and recomposited over the "King". The "King" footage was color corrected and matched for grain, blur, etc so it looks like it was shot along with the original live action footage.
Stonefield wrote on 9/27/2005, 10:16 PM
Anyone got a link to an online version of the commercial ???
filmy wrote on 9/29/2005, 8:48 AM
http://www.micropersuasion.com/2005/09/burger_king_nfl.html
Coursedesign wrote on 9/29/2005, 10:57 AM
It's not motion tracking (which Combustion does do very well, better than AE), but match moving.

Motion tracking follows the specific details you specify to change a flat mask moving in 3D space with perspective. This can be used to for example to put a new message on the side of a moving truck, or keeping up the illusion of somebody's blown-off head while he is running, etc.

Match moving creates a virtual camera with the same relative movement as the camera movement of the footage. This virtual camera data is then input into a 3D program in which the King is created and moved in a way that fits in with the rest.

Match moving software used to be and often is extremely expensive ($10K+).

SynthEyes is a more recent product that does it so well for under $400 that it is used for many major Hollywood feature films
BrianStanding wrote on 9/29/2005, 1:46 PM
Anyone notice how the new Burger King looks like the old King Vitamin (kid's cereal)?

A deposed, exiled ruler now in charge of a new country, perhaps?

An extended royal family, like the Hapsburgs of England and Germany, maybe?

Edward wrote on 9/29/2005, 3:06 PM
lol.

Coursedesign, thanks for the info. This is some stuff that I can surely use. U Da Man... unless u'r a woman.... nonetheless, thanks.
Klausky wrote on 9/29/2005, 6:53 PM
i never even considered the King being 3d
vicmilt wrote on 9/30/2005, 5:27 AM
While it's possible that the King is a 3D construct, that's a pretty expensive and slow process for the way the king runs, plus the movement of his robe.
If I were doing the spot (which I recorded and watched carefully the other day), I'd just run the king on a greenscreen and then key and rotoscope him into the scene.
The keying part is obvious, and for the majority of the spot, he is in the clear, so it's really not that big of a deal.
There's only about 15 to 30 frames where he is in close contact with the other players - those parts would call for rotoscoping - a technique where each frame is individually masked by hand to allow the keyed figure to appear. That's right. The video artist, hand draws the outline of the player in the video to mask him over the king. Combustion has this ability, and with the budgets that Burger King has available, there are many more powerful rostoscoping progams and services (this is an old specialty service that you pay for. Rotoscoping goes back to the Wizard of Oz and before.) that they could use.
That's my Guess... and how I would have gone.
v
Coursedesign wrote on 9/30/2005, 7:42 AM
3D animation has become vastly easier in the last few years. So much movement is automated now, that something like the Booger King movement would be very simple.

Even the facial automation is very impressive now. When you say "Smile!," they smile, you don't have to spend a month animating each facial hair and muscle separately.

At the low end, it is quite impressive what you can do with Poser 6 for less than $200.

Feed it text and it can animate a face to create pretty believable speech, and this for less than two hundred bucks!

You can also tell a Poser figure to walk or run from A to B, and that's all you need to say. The end result can be immediately useable, without any tweaking at all.

Of course you can do more with high end 3D packages (3ds max, Maya, Lightwave, etc.) and weeks or months of teamwork, but even these now have animation helper software that reduce the work by up to 99% in some cases.

Discreet's Flame is a roto artist's wet dream. I saw a commercial recently where a soccer ball was given a perfect kick into the corner of a soccer goal, then as the ball got close, the goal posts bent to make the ball miss. They did a few variations on this, it was poetically beautiful and implemented perfectly, done by a Flame artist.