So, who is the target market? It seems too complicated for a point-and-shoot person and lacks a viewfinder for the professional and advanced amateur. They should have read this discussion before they designed it (of course, the discussion did not exist until they released it).
My major problem with this camera is the same as it is for the 5D Mark 3, the Nikon D4 and the Nikon D800: the LCD is not articulable. I need to be able to point the screen towards wherever my head is and be able to put a hood on it to shield it from the sunlight. Still interesting, but not something I expect to buy.
Sounds like a nice camera - but it has the same problem for the "small-but-high-quality" dependent users as the NEX 5 and 7's: No zoom-lenses faster than 3.5++ - without sacrificing AF, the small form factor (adapters) or other things.
Btw. I just ordered a Sony RX100 - but would still prefer a NEX 7 with a, say, 24-100 mm (35 mm terms) and F equal/better 2.0 quality lens with fast AF and like "Active Optical stabilization" - with a price tag for the lens of probably some 1.500 US.
The mirrorless Canon uses a new smaller size of lens but it can use DSL lenses with an adapter. Interestingly, the adapter has a tripod mount hole in the bottom so that the weight of the lens isn't supported by the camera. Cool, but no longer small.