It wasn't the message that impressed me, it was the way they re-sized and positioned the words to tell the story. I thought it was very clever and I certainly learned a lot from it.
No mention of HUSBANDS as supporting their WIVES? I hope my wife takes my input more seriously then her friends, parents, etc. She married me, not them! (I'm guessing it wouldn't be good to mention a husband in a commercial promoting "strong" women, eh?)
Plus, fat = BAD! Since women have "empowered" themselves with all this responsibility how come they still (it would be interesting to see studies on overweight women & eating disorders before the 1930's) let this happen to their daughters? (well, the obvious answer is they don't, media does, but the mom's out working instead of home turning off the tv, throwing away the magazines that come in the mail & helping the daughter eat right! Not sure about you all but when I was a kid I wanted my mom home when I got home from school, not my dad!) Fat = bad for EVERYBODY! Why isn't that mentioned?
The message was actually pretty hard to read and pay attention to. That's too bad because it's an important one. It seems like we have a problem in the US of either being too fat or too thin but never just right.
When I was about 18 I worked weekends in the "court" at a Renaissance fair. We had some really big women in the court who didn't seem to have a great self image out of costume at rehearsals. They all made amazing transitions when they got into their marvelous fair costumes. They became magnificent, powerful, and very sexy. It was kind of a revelation to me that a person could transform that much just by changing the context of life.
I like big butts and I can not lie
You other brothers can't deny
That when a girl walks in with an itty bitty waist
And a round thing in your face
You get sprung
Wanna pull up tough
Cuz you notice that butt was stuffed
Deep in the jeans she's wearing
I'm hooked and I can't stop staring
I was amused at the photo, but removed my comment in case it offended anyone.
As with most things, the problem we have as people is that we jump to extremes.
I hope most of us would agree that some of images pushed forward as "what a man wants" are extreme to the point of absurdity (I think of the model who was frequently fired for being "too fat" when in truth she looks anorexic). People should be healthy.
Now, on the other hand, it's true that we in America are overall lazy and obese for the most part, and I include myself in that. Last year, I "slimmed down" so I could hike Philmont with my son, but now I'm heavier than I was before the trek. No excuses, just poor priorities.
Our society shouldn't be pushing some "ideal figure" (particularly when the images are photoshopped!), but rather, pushing healthy and active lifestyles. Obesity and anorexia are both dangerous, and both should be avoided.
As for the message, it's true that there are many, many young girls who are wonderful young ladies, but whose self-esteem suffers unfairly by being compared to an unattainable standard. We should encourage them to be healthy (exercise, eat well) and then feel good about themselves, that they're doing the right thing for themselves.
By the way, I wrote all that, and didn't comment on the video! D'oh!
I think it's very, very well done, and I would like more young people to see it, quite frankly. Excellent use of different fonts and movement, and a great, great message.