Ken, you've come a long way. That is really high class work.

Superb copywriting throughout and great-looking videos.

I would test four changes to the Forex Firepower web site:

1) Use an experienced "normal" voice for the video voice over. It is obvious, to me at least, that the VO actor has no idea what he is talking about. Perhaps you could even do this yourself, as you're an experienced public speaker. Being genuine often beats the "HE CAME FROM ANOTHER UNIVERSE TO SAVE ALL OF MANKIND!" professional VOs that we hear so often in breathless movie trailers.

2) Cut out the "Don't bring a knife to a gunfight" section, it doesn't work for what you're trying to do.
(The knife guy doesn't connect with the headline, and he should look like a good guy rather than as possibly another scum bucket). Just drop it, I think you might even increase your sales without it (but as you know, testing is king).

3) Uncramp the text around the Add to Cart button, as it makes it less effective (testing has shown even the size of the button makes a big difference in sales).

4) Drop the shooting gallery game. It makes the whole thing seem less serious, after all that work you put into making it crystal clear in the copy above it that you are the serious choice.

Visually, the site is very good, and the code is very clean. Do you use a freelancer for this, or do you dabble in HTML too?

5) Change "Urgent: Read This Before You Buy/Any Other Forex Trading System !" to
"Urgent: Read This Before/You Buy A Forex Trading System!"

(You are implicitly assuming that they will actually buy another system. Note also the"!" immediately after the text, where it will make a better impact; use kerning to get the lines balanced.)

Hi Bjorn - hey thanks for the super feedback, much appreciated.. I agree with you re the game too, I had that there during launch to make it more a viral/tell a friend type of thing, for site stickiness, agree w/your point about seriousness detraction; excellent points on the copy too (see copywritingsuccess.com, I like doing copy)... and yes everything's all me, the copy, graphics, coding, video editing, dvd production, fun to get things to market that can help my customers... just a lot of long days, but worth it.

You also have some great insights re knife/gunfight, thanks.. I agree with you, in thinking about it, as the customer needs to identify with the sympathetic figure, and showing a gunfighter isn't it (more likely, a wealthy guy/poor guy analogy would be better fit). Super comments, thanks!


-k

I enjoyed the pirate-themed spot, but only the first of the three spy spots played smoothly. Not sure what was causing the trouble, but it was the only site I was struggling with, so it might be worth a check?

On another note, what do you use for titling? I really liked the effect in the first (pirate) piece.

You are definitely moving upwards.
Out of curiosity, did you use a program to gen the box and disc images or did you do it in Photoshop? I saw the program a few weeks ago and promptly forgot where I saw it.

Gosh, Ken,
I loved the "Ken of the Carribean" intro, but where is the rest of it? It was but half a teaser -- I fully expected you to come jumping onto the deck, sword in hand in your very best J Depp wardrobe, slashing away at "other" daytraders right and left . . .

But of course, I know nothing about your line of work . . .