OT: Digital Juice: "Everything Changes Today."

[r]Evolution wrote on 4/28/2014, 8:40 AM
There is much to like (and dislike) about Digital Juice's "Juicer". Over the years I've gone back and forth from using it, to uninstalling it, reinstalling it, cussing it, loving it, rinse, & repeat. (many times)

Although I'm NOT a fan of the 'Subscription' model of software licensing/use, I'm liking the NEW Juicer: http://www.digitaljuice.com/EverythingChanges/Video

Any Thoughts/Opinions on the new direction of Digital Juice and more specifically 'The Juicer'?

- I'm not posting this to get into a battle/debate about Digital Juice as a company, and I'm hoping the discussion does not get turned into one.

Comments

videoITguy wrote on 4/28/2014, 8:57 AM
You may be hoping it will not turn "into one" - but hope springs eternal!
Digital Juice is not the only content provider hoping to make more money from the subscription model. But it all remains to be seen.
And truly proven in the long run.
Their former business model which was to include a package like VegasPro templates that included a couple of really great items along with a few not so great was always the hook that kept you coming back for more. How will it work when you only want to pick and choose the singles you like best? Revenue could go down.
The management has not thought this process out very well - a goal that seems to seek more revenue could likely go in reverse direction.

Here is what to like about the Juicer concept - 1) you can buy really well designed art 2) A real variety of graphics from transistion efx to background art for print packages 3) The Juicer app allows you to really customize everything from graphics to sound. 4) It is the only remaining source for VegasPro compositing that is professional in look.
Spectralis wrote on 4/28/2014, 9:03 AM
I stopped watching after about 2 minutes when the "new" model of $9.99 monthly fee and $1 an item suddenly added $249 out of nowhere. If a company decides to reorganise its shop then keep it simple. That's my advice.
richard-amirault wrote on 4/28/2014, 9:28 PM
I'm not a pro editor .. and now I'm not even working (retired on a 'fixed' income)

Over the years I've spent maybe $1500 or more on DJ products (and about 95% of those were *on sale*) ... but I see that come October I will not be able to buy (or even see) any DJ products without being a 'member'

So long, nice knowing you.
Steve Mann wrote on 4/28/2014, 10:46 PM
That $249 "buy in" is probably killing the deal for all but a few people who make money with DJ every month. For me, I might use a DJ product just a few times a year, so I have to wonder if $120 per year membership could pay for itself in a year? And, is the $249 buy-in one time or every year?

I wonder what the subscription will cost after the "Introduction" option ends?
JohnnyRoy wrote on 4/29/2014, 6:47 AM
> "So long, nice knowing you."

+1

lol... yea Digital Juice got one thing right... Everything will Change... I will no longer be buying any Digital Juice products! (and I've spend thousands there over the years)

I have never seen such a confusing business model in my life. I don't think they could have made it any more complicated. I'm trying to reduce my monthly expenses, not increase them. No thanks!

~jr
farss wrote on 4/29/2014, 7:35 AM
The $249 buy in is good value, remember you effectively get that back and then some. Of course you don't have to pay the $249 if you don't want to get the extra benefits. On the other hand the $249 does sound like a desperate move from a company have a cash flow problem.

The big problem I see is the "$1 for everything". There's no incentive for them to produce premium content.. As I see it DJ are locking themselves into a dive to the bottom.

Bob.
Grazie wrote on 4/29/2014, 7:52 AM
My thoughts? Digital media tastes have changed. Their USP is evaporating.

Grazie

DavidMcKnight wrote on 4/29/2014, 9:14 AM
Remember the good 'ol days when DJ had personality, and people behind the products? They are all gone, and many of them are now at Rampant Design Tools.
TeetimeNC wrote on 4/29/2014, 10:05 AM
>The big problem I see is the "$1 for everything". There's no incentive for them to produce premium content.. As I see it DJ are locking themselves into a dive to the bottom.

+1

/jerry
Marc S wrote on 4/29/2014, 2:05 PM
I've order a fair amount of stuff from them over the years but my last experience convinced me to swear off them completely. I made an order for 2 lights and decided an hour later to change my mind. It was after hours so I sent and e-mail and left a phone message. They informed me the next day that since it was in the system already they would have to charge me about $50 to cancel the order even though it had not been sent out yet. I tried to reason with them explaining all my purchases over the years and their lack of customer service but they refused to budge.

I ended up filing a complaint with Discover card and they refunded me the full amount. A month later I get a message from Digital Juice asking me to drop the complaint so they could refund all of my money. Something is seriously wrong with that company and multiple reviews from past employees on the web seem to confirm that.
[r]Evolution wrote on 4/30/2014, 1:00 PM
DavidMcKnight: Remember the good 'ol days when DJ had personality, and people behind the products? They are all gone, and many of them are now at Rampant Design Tools. - So true.

$250 Founder Fee (credited towards purchases)
$10/month
$1/ea Download

When I first heard of DJ years ago, I thought they were awesome and really helped me up the look of my projects. Therefore, I bought, recommended, and have accumulated a decent sized DJ library. Although I've used lots of their software/visual offerings, I've never used any of their hardware products. I've either never had the need or had access to less expensive alternatives. I too have seen numerous complaints and have had a few complaints myself. Mostly about The Juicer. - I started this thread after seeing the 'New' Juicer video. I've also reinstalled the latest version of The Juicer along with all my DJ products to an external HD for easy centralized access. (I'm NOT planning on subscribing or upgrading my juicer) The Juicer has always seemed a bit slow and cumbersome to me. Even losing my library a few times.

* I like seeing that you will be able to customize using The Juicer's Creative Genius Engine. No more need to go out to After Effects! If implemented correctly, this could really help save time and provide better project organization.
* I like the thought of The Marketplace. You can sell your footage &/or creatives.

They say The New Juicer is "Fast, Sleek, and Clean". It sure needs to be.
dxdy wrote on 4/30/2014, 5:43 PM
I have purchased some of their Sony Vegas products and like them. The old Juicer was primitive at best, clumsy at worst, but got the job done.

I have purchased their C-Stands, sandbags, green screens and other bits of hardware over the years and have always been pleased.

I am put off by the subscription model, I am not planning to join up.
JohnnyRoy wrote on 4/30/2014, 10:54 PM
> "The big problem I see is the "$1 for everything""

Actually I don't think most people understanding the "$1 for everything" model. This was asked about on their forums and the reply was so shocking as to be unbelievable but this what was said:

The question was asked, "Does $1 for everything mean that sets like StackTraxx's that have 40 songs would be $1 per song?"

The answer was: No... $1 per cut. So each song has a 00:10:00, 00:15:00, 00:30:00, 01:00:00, & Full Song cut. That means each song with all of it's 5 cuts is $5. So a 40 song StackTraxx volume will now cost you $200!!!

I don't know about you but I bought most of my StackTraxx when they were on sale for $24. So paying a fee for $249 for the privileged of now paying $200 for content that was once $24 is an IQ test.

"$1 for everything" is a huge price increase in their favor.

~jr
mountainman wrote on 4/30/2014, 11:32 PM
No I won't be joining the club either. Shame really. I liked a lot of their products. But I will not pay 250 plus 10 per month plus 1 per piece. Trying to cut expenses not raise them. j
richard-amirault wrote on 5/1/2014, 11:06 AM
The answer was: No... $1 per cut. So each song has a 00:10:00, 00:15:00, 00:30:00, 01:00:00, & Full Song cut. That means each song with all of it's 5 cuts is $5. So a 40 song StackTraxx volume will now cost you $200!!!

and

$1 for everything" is a huge price increase in their favor.

Holy s**t

I suppose it could work for an editor ... you would not have to buy an entire set and never use 80 to 90% of it. Anyway .. I don't have to worry about that any more.

And while a lot of what I own is 'dated' (especially the SD only video products), I also own quite a few music sets, and ALL of the sound FX albums ... so I've gotten my moneys worth.
[r]Evolution wrote on 5/4/2014, 2:25 PM
I've noticed that I have access to almost everything (no SD) they've released up to this point... yet hardly ever use any of it except for the music.

I'm NOT a fan of the subscription model and will NOT be joining either. I hope I'll have access to the new Juicer though to see how it works with my catalog. If not, I've just updated to the latest and it seems to be working as it always has.
Laurence wrote on 10/22/2014, 4:08 PM
I bought in a few weeks ago at the "lifetime for one two year charge for the first 2500" deal. I hope it was a smart investment. I do a lot of local ad work so for me it probably will be worthwhile.
videoITguy wrote on 10/22/2014, 5:26 PM
We are looking for "REAL" feedback Laurence - let us know what you find out.
Laurence wrote on 10/22/2014, 6:38 PM
Well, I've bought a bunch of individual titles from them before. So far, the content looks the same, I just have access to all of it now.

The quality is very good. My main concern is having every video editor and his brother using the same content. For those of us working on a small scale that is no big deal. I have no problem using this on my local theater ads. There are loads of movie theater themed animations and wipes for instance which is awesome for what I do. For someone doing national spots, the big issue for me would be overuse of the same content. It doesn't matter how good the content is, once you've seen it, you've seen it. On the other hand, there is one heck of a lot of content here and I have no complaints at all about the quality or the selection.

There is a little browser app for iPads that doesn't work at all right now with OS8 or OS8.1. According to an email I got back, there is a fix in the works.
videoITguy wrote on 10/22/2014, 6:43 PM
I am a large user of legacy Digital Juice - and by far one of the greatest benefits of most of their content is customization - I see this even on broadcast affiliates - yes they download the same template you and I do - but then thru Juicer they customize the heck out of it - turn it on its ear and weave in a lot of other stuff. You can not even tell that you have the same.

This is a huge benefit - there is no other third-party supplier of digital content that can actually offer this utility.
Laurence wrote on 10/22/2014, 7:40 PM
The first thing that happened when I installed the new juicer and workbench programs on my PC was that it then automatically reinstalled all my legacy content in the new directory. I uninstalled my old directory and am good to go. I agree that their stuff is highly tweakable, moreso than competitors products. My one and only complaint is the idea that a lot of people will probably be working from this. We'll see. I'm definitely on board.
ESmith wrote on 10/3/2017, 11:46 AM

Very informative thread.