Associated Press reports that Dreamworks' upcoming 3D feature film "Monsters vs. Aliens" will be promoted on TV in 3D, with the help of 150 million 3D glasses distributed free at Pepsi/SoBe Life Water displays at 28,000 locations including grocery, drug and electronics stores and big-box retailers.
[...] the quality of the 3D will be superior to what has been done in the past. [...] the glasses will use Intel InTru 3D and ColorCode 3-D, which updates the old red-blue Anaglyph system.
The technology will also allow those without the glasses to see an almost ordinary image on the TV screen.
[...] NBC, which will air the Super Bowl on Feb. 1, has its own interest in making sure the glasses are used, as it will air a 3D episode of its series "Chuck" the following night.[/i]
I hope they filled out an Environmental Impact Report on those 150 million 3D glasses :O) :O).
[...] the quality of the 3D will be superior to what has been done in the past. [...] the glasses will use Intel InTru 3D and ColorCode 3-D, which updates the old red-blue Anaglyph system.
The technology will also allow those without the glasses to see an almost ordinary image on the TV screen.
[...] NBC, which will air the Super Bowl on Feb. 1, has its own interest in making sure the glasses are used, as it will air a 3D episode of its series "Chuck" the following night.[/i]
I hope they filled out an Environmental Impact Report on those 150 million 3D glasses :O) :O).