OT. Footage for National Campaign

rextilleon wrote on 1/9/2006, 3:40 PM

Some ad house is interested in using about five seconds of my footage as part of a national campaign for a major corporation. I was wondering if any of you guys have sold for a NATIONAL campaign and could give me an idea on what the going rate is. Is it similar to buying library footage? I already told them that they can't have an exclusive because the clip is part of a larger project I am working on for a private foundation. Any help would be greatly appreciated.

Comments

Coursedesign wrote on 1/9/2006, 6:41 PM

What do you mean they can't have an exclusive?

Of course they can!!! Don't devalue what you sell.

You are offering them 100% total exclusivity among toilet bowl manufacturers (or whatever they are).

:O)

Jokes aside, the only aspect of exclusivity they would care about in a case like this would typically be that they don't want anybody recognizing the footage. If you're using it also for something for a private foundation, that sounds pretty hidden.

So, full exclusivity among TP mills or whatever...

Search previous posts here from 2005 for rates.

rextilleon wrote on 1/9/2006, 7:32 PM

They sell chicken-----heavily marinated.

Jay_Mitchell wrote on 1/9/2006, 8:27 PM

Hi Rex,

I have been professionally involved in the Rights-Managed Stock Footage Licensing Business for more than twenty years. There are conventional stock footage licensing rates in which consideration is given to the broadcast entity or end use, territory, term, number of runs, etc... However, if the footage in question is rare or perhaps one of a kind, hard to reproduce, etc.... a premium can be added. So, with that said - you would be looking at rates of anywhere from $30 to $200 a second.

However, you being the owner can set a 10 second minimum rate to coincide with fthe footage licensing - even if they use less than the 10 seconds!

Average rates for what you have specified would most likely be about $70 a second x 10 second minimum. So, a $700 fee would be reasonable.

But, once again - You can set your fee at whatever you value it to be.

For example: I own the exclusive rights to the Menendez Brothers Crime Scene Video. Hundreds of shows have been produced on those murders and I had set a higher premium on that footage, because of it's exclusive value.

Anyway, I hope this makes sense. I would be happy to assist anyone with your stock footage questions.

Jay Mitchell
FootageWorks

rextilleon wrote on 1/11/2006, 12:39 PM

Thanks Jay, very informative.