With the media exposure this guy is getting, the eventual high-bidder will end up getting 10 times more visibilty than what the wacky advertising method will cost them. If the ad gets placed, the walking billboard will likely be hitting the talkshow circuit, and more.
I still think the funniest one was whent he chick was auctioning to be a pretend girlfriend and promised to send an email every day for a month and even sent pictures so that person could tell everyone she was his girlfriend.
The kicker was she said she doesnt have cyber sex until she has known someone two months. I ended up spitting my pepsi on my computer screen. Funny thing is that the auction was up to $600 before Ebay yanked it.