This is a really cool concept and was a lot of fun. Its called Help-Portrait (www.help-portrait.com) and last weekend was the first event world-wide. The idea is to bring together photographers, makeup artists, etc to provide portraits to families in need. A number of videographers also made videos of their local events.

This is a video I made of our small group in Cocoa Florida put together by my wife and her friend:

http://vimeo.com/8154023

and yes, thats a Victor Milt softbox!