OT: Political threat to video folk

busterkeaton wrote on 2/3/2006, 9:30 AM
Has anybody heard about this bill, The Trademark Dilution Act? It has already passed the House and is waiting on Senate approval. I saw it on a political site, and I think the link is overwhelmed because I can't read the pdf.

link
********************************************************
WASHINGTON, D.C. - Several consumer, arts and public interest groups today jointly sent a letter to the Senate Judiciary Committee condemning provisions in the Trademark Dilution Revision Act (H.R. 683) that weaken protections for individuals and small businesses that refer to companies by their trademarks. The groups - the American Library Association, Public Citizen, the Electronic Frontier Foundation, Public Knowledge, Professional Photographers of America, the Society of Children's Book Writers & Illustrators, and National Video Resources - also suggested minor changes to the bill that would maintain protection against big companies when people cite their trademarks.

Consumers and artists are currently protected from being sued for trademark infringement by companies if the use of the trademark is for "fair use" - a use that must meet a complex legal test - for news reporting/commentary, or for non-commercial use, but the recently passed House version of H.R. 683 eliminates the current non-commercial protection that the public receives. For instance, when Don McLean sang about driving his Chevy to the levee and finding the levee dry, the songwriter could have been sued for trademark dilution under the current language of the bill. Or when Walter Mondale criticized Gary Hart during the 1984 primaries by using Wendy's slogan, "Where's the beef," the remarks could be considered a trademark violation under the bill as passed by the House. According to the groups, this measure would severely limit small business owners, artists, photographers, illustrators and consumers from mentioning or using references to companies' trademarks. The result would force individuals who are being sued by companies to use a defense that is more difficult to prove.

"Unfortunately, some trademark owners are not content with using trademarks to inform consumers of their sponsorship, but would like to expand the trademark laws to interfere with robust commentary," the letter from the groups said.

The original purpose of trademark law was to protect consumers from confusion, not to protect the sanctity of a brand.

Comments

busterkeaton wrote on 2/3/2006, 9:36 AM
An instance of how it may be applied.

Volkswagen sues painter

Last Sunday in this space I wrote about the case of artist Don Stewart of Homewood and how the Volkswagen company had taken aim at his selling his art work featuring the familiar image of a VW Bug composed of a variety of visual puns.

You may recall that he was ordered by Volkswagen's lawyers to "cease and desist" all sales of the art, including his hardbound book, plus send them royalties for any past sales.

....
Stewart, who originally complied with the letter and halted sales of the prints, e-mailed me, "You know, you just can't beat the First Amendment. At least not outside of a courtroom.

"For two weeks we have been living under the threat of litigation from Volkswagen of America Inc. and suffering under the harsh demand that we destroy our books and artwork. For what? For using the shape of the classic VW Bug to make a funny picture.


......
I also received an e-mail last week from Paul Alan Levy of the Public Citizen Litigation Group. He warned of some pending legislation before the U.S. Senate that would alter the trademark laws and which, in his view, would make things much worse for artists like Stewart.

He said HR 683 "The Trademark Dilution Revision Act" passed the House last spring. According to Levy, the bill would remove a protection of "non-commercial use" in such cases.

Levy says if this bill passes, any photographer whose pictures contain a Coke bottle or, more to the point at hand, an illustrator whose drawing contains a VW or other well-known car, is subject to legal action.

Levy concluded by stating, "Yet, so far as I can tell, the arts community has not even noticed the problem."

johnmeyer wrote on 2/3/2006, 9:52 AM
The bill was introduced exactly one year ago (February 2005) and passed the house in April 2005. The article cited calls this "recently passed?" Odd.

You can Google the bill and read it yourself. It is extremely technical and difficult to decipher. H.R. 683: Trademark Dilution Revision Act of 2005

The Congressional Budget office has this one line summary: "H.R. 683 would make changes to trademark law to strengthen a trademark owner's defense against the use of other similar marks in the market that could harm the reputation of the trademark or confuse consumers."

From everything I've read, including the somewhat overwrought version in the story quoted in the previous post, it looks like this legislation is designed to make it tougher to infringe on trademarks. I'd imagine that this is designed to help, for example, a company like Apple from having other companies trade on the iPod name, logo, etc., since Apple has spent a fortune promoting that image. The idea, however, that Don McLean's "American Pie" would not be able to reference Chevy is hyperventilating hyperbole. As near as I can remember, ole' Don wasn't trying to promote his own brand of car.

Bottom line, this is a hyper-technical change to the trademark laws that is designed to target companies who unfairly pirate or trade on their competitor's marks. If you support the ideas behind copyrights, trademarks, and patents, then I think you'll find this extension of current law is probably a good thing. If you think that copyrights, trademarks, and patents give too much power to rich greedy corporations, or if you find yourself always using the words "rich" and "greedy" in the same sentence with the word "corporations," then you won't like this extension of the 1946 (yes, 1946) law.
busterkeaton wrote on 2/3/2006, 9:57 AM
This doesn't have to do with trademark infringement which is a separate law. ** This bill is intended to expand the law so that companies can sue for trademark dilution. Infringement is I make a product using your name or similiar to your name. Dilution is a I talk about your product, or show your product.

I should say dilution is a separate concept within the law.
Jay Gladwell wrote on 2/3/2006, 10:04 AM

Then this means that Andy Warhol's estate had better brace themselves for a wave of suits from Campbell's Soup, Coca-Cola, Life Savers, et al!


corug7 wrote on 2/3/2006, 10:13 AM
Morgan Spurlock might want to supersize® his legal team.
VOGuy wrote on 2/3/2006, 10:55 AM
Actually I hope the bill passes, as is. I hope that some poor artist gets sued by one of the big companies and looses big time. I hope that the media decides this is a hot story and makes the American public finally aware of how important their creative rights are, and how we are losing them day after day, due to powerful interests who are now controlling both sides of the political isle.

I now have three clients/friends who have been sued over copyright/trademark infringement for the most innocent acts imaginable. In two of the three cases, they caved in because their lawyers said they couldn't afford to properly defend their case. In the last one, the judge was smart enough to throw the case, but my friend is afraid to sue to get his thirty-grand in legal fees back.

Don't think it won't happen to you? Just give it time.
PossibilityX wrote on 2/3/2006, 10:56 AM
Every time I hear things like this, I think the world is slipping ever furthur into insanity.

A guy can't draw a VW Bug without VW's lawyers squealing. A kid can't make furniture out of Fed Ex boxes and post instructions on his website without Fed Ex getting all snippy. If you shoot a doc about winos and one of them happens to vomit on screen, in front of a fast food chain restaurant, the chain gets upset because it "hurts our image in the eyes of the customer." No, pal---the wino just happened to be standing in front of your gigantic red and yellow sign when he decided to empty himself of unwanted food. Ain't the camera operator's fault, ain't the wino's fault (well, except for his unhealthy lifestyle), ain't your fault. Lighten up. There have still been billions and billions sold, with more being chewed all the time. You ain't gonna run out of money.

I see the day coming when everything in the background is deliberately blurred out or has a blue dot over it, to protect the feelings of multibillion $$$ companies who can't stand a bit of fun. Not to mention heat.

As long as the main goal of most of the people on this planet is to aquire as much money as humanly possible before they die, this sort of stuff is gonna continue and get worse. If you think individual human beings are protective of their wallets, take a look at the corporate boys---they REALLY take it seriously.

The bottom line uber alles.
Grazie wrote on 2/3/2006, 11:29 AM
"I see the day coming when everything in the background is deliberately blurred out . . "

Ah-ha! A fiendish plot to sell more mini35 adaptors! See! I knew my work with getting shallow DoF with my XM2 would pay off!?!?!?

Who's larfing now? Yeah!???


Grazie

"How're YOU doing?"
PossibilityX wrote on 2/3/2006, 11:48 AM
Shallow DOF uber alles!
Spot|DSE wrote on 2/3/2006, 11:49 AM
While this is all true, and all quite daunting and reason for concern, let's take the other side for a moment. Just 48 hours ago, we found an editor who surreptitiously stole footage from our server system when he was hired for a project. He released DVDs containing that footage. So, while there are legitimate reasons to worry about whether you can draw pix of a volkswagen or use the Mickey D arches for political commentary, along with painting images of horses that we see for sale in ski resorts and airports, there are equal concerns that we protect what is ours. Kinda sad that because of low-lifes, we're forced to put a chastity belt on every single piece of IP that we create. On the other hand, it's equally sickening that the big corporations take the $$ first, art second stand. Fortunately, "Supersize Me" falls into a different realm. It'll be sad if art has to start falling into the realm of satire or political commentary only because of greed and thieves. I guess at both ends of the spectrum, there be wolves, sometimes dressed in sheeps clothing.
busterkeaton wrote on 2/3/2006, 11:58 AM
Saying this law is a bad idea does not mean you disagree with the concepts of trademark, copyrights and patents as set forth in the 1946 law. Of course, this law was revised as recently as ten years ago. The Supreme Court ruled in the case of Victoria's Secret vs Victor's Little Secret that the plaintiff has to show how their trademark was harmed. That is the burden of proof is on the one who sues. This law wants to do away with that burden.
busterkeaton wrote on 2/3/2006, 12:09 PM
Spot,

There is already a law on the books about trademark dilution. It was drafted in 1995 and adopted in 1996.

The Supreme Court has interpreted the rights of the trademark holder narrowly. This bill allows the trademark holder to get an injunction:

"regardless of the presence or absence of actual or likely confusion, of competition, or of actual economic injury."

Take the VW bug artist. In this case, he was asked to cease and desist and when he looked at his right, decided he didn't have to. If this law passes, VW may be able to a get an injuntion against him selling his art. He would then have to go to court to get the injunction lifted. If he didn't have the money for the lawsuit, he may be injured though he was within his rights.
Jay Gladwell wrote on 2/3/2006, 12:39 PM

So what is anyone doing about this? Has anyone contacted their government officials and let them know that they are against this? Has anyone written their senator and urged him/her NOT to support this stupidity?

Or are we simply going to moan and groan?

The point being, let your voice be heard.

Find your representative here.


Grazie wrote on 2/3/2006, 1:00 PM



ok ok ok . . I don't do these threads, but Jay has got it on the head here . .

What WAS the % turnout at your last National election?

Who is "engaged" with the democratic process - the process NOT the party?

Theft is wrong. Where does NOT using the vote that others have fought & died for come in the scheme of things?

Regards,

Graham Bernard


johnmeyer wrote on 2/3/2006, 1:56 PM
What WAS the % turnout at your last National election?

So what is anyone doing about this? Has anyone contacted their government officials and let them know that they are against this? Has anyone written their senator and urged him/her NOT to support this stupidity?


Turnout in the last election has zero to do with this. And, writing your senator or congressperson on this particular issue is probably a waste of time.

Why?

Regardless of what you think about this pending bill, or where you stand on IP laws and corporate use and misuse of said laws, the fact is that this is NOT a liberal vs. conservative or a Democrat vs. Republican issue. I doubt very much that you will find party line votes on this law or any of those that preceded it.

If you truly want to block extensions to trademark, copyright, and patent laws -- or at least dramatically reduce the protections they provide to their owners -- then you really need to look at candidates out of the mainstream -- probably in the Libertarian Party.

If anyone actually bothered to click on the link that I provided in my earlier post (which appears below this one, thanks to the Sony forum software), you will find this information on the votes for this bill:

Apr 19, 2005: This bill passed in the House of Representatives by roll call vote. (Roll 109.) The totals were: 411 Ayes, 8 Nays, 15 Present/Not Voting.

Thus, I am not sure who you are going to be able to complain to that will be able to do much for you. Both parties overwhelmingly supported it.
farss wrote on 2/3/2006, 2:15 PM
At least in Sweden someone has got off their butt and are doing something:

https://www.piratpartiet.se/English.aspx

From their Declaration of Principles:

"Consumers have a rightful need to know what they buy and companies have a need to protect their trademarks in order to compete fairly. There is a strong public interest here that we wish to address. We aim to strenghten trademark protections between
companies somewhat while allowing more lenience in situations like consumer critic and satire. This is designed as an incentive for corporations to take good care of their customers and trademarks as well as strenghtening the consumer's power."

Bob.
craftech wrote on 2/3/2006, 2:27 PM
Here is why it received broad support:

"Rep. Howard Berman (D-CA) , the ranking Democrat on the CIIP Subcommittee, also spoke at the March 3 mark up session. He expressed support for the bill, and emphasized dilution should remain an extraordinary remedy. He said that dilution "will only be available in rare circumstances, and not as an alternative to trademark infringement".

Rep. Berman commented on the amendment that exempts fair use, including parody, criticism and comment. He said that dilution will not be available to "trump First Amendment rights".

Link

John

Of course that doesn't mean that someone in the Senate can't add something really screwed up to it to start a big controversy.

Jay Gladwell wrote on 2/3/2006, 3:00 PM

Turnout in the last election has zero to do with this. And, writing your senator or congressperson on this particular issue is probably a waste of time.

Sorry, John, that's a stupid statement. It's NEVER a waste of time to let your representatives know how you feel on a given topic.

Regardless of what you think about this pending bill, or where you stand on IP laws and corporate use and misuse of said laws, the fact is that this is NOT a liberal vs. conservative or a Democrat vs. Republican issue. I doubt very much that you will find party line votes on this law or any of those that preceded it.

No one said it was. Every person SHOULD contact his/her representative, regardless of Party, and let his/her voice be heard.

Throwing up our arms and giving in is exactly why this Nation is in the shape it's in right now. No one cares to take the time to get involved, so the politicians vote as they will. They are there to represent US. If WE don't tell them what WE want, and they vote to the contrary, then WE have no one to blame but OURSELVES!

Giving up and/or giving in is NOT an option!


Serena wrote on 2/3/2006, 4:10 PM
Contrary to common perception, the legislative workload inhibits politicians from properly reading and fully comprehending the ramifications of most legislation on which they vote. Generally they take guidance by those who are more involved in the particular issue and inputs from lobbyists (individuals, voters and groups) often significantly influence their vote. An issue like this trademark amendment appears to be a benign clarification of commercial issues and most will have given it no more than passing thought. You will remember house and senators recent comments on their hurried passing of various legislation significantly affecting individual rights after 9/11 --"didn't have time to read it". So never underestimate the value of providing input to your representatives.
This all reminds me of "Night in Casablanca" and Warners legal assertion of their exclusive rights to the name "Casablanca"-- you'll remember Groucho's response. I wonder what would be the effect of this bill in a similar instance?

PS: in case you don't remember Groucho's response:
http://www.chillingeffects.org/resource.cgi?ResourceID=31
johnmeyer wrote on 2/3/2006, 4:26 PM
Sorry, John, that's a stupid statement. It's NEVER a waste of time to let your representatives know how you feel on a given topic.

Well ... a stupid statement? ... maybe .... but it's fairly pragmatic.

Actually it IS a waste of time to write or yell or post or carry on about EVERY little thing that you don't like. You've got to pick and choose which battles you want to fight if you actually and truly want to win any of them. This is especially true when contacting elected representatives. I could fill these pages with what it's been like to appear before the local Board of Supervisors to get them to change zoning decisions. Or, my decade-long fight to get our local cable operator defranchised. I've seen government up close, and unless you've got money to lobby or unless you really want to get organized, your letter to your representatives is going to do about as much good as posting in this forum. Probably less. At least real people listen to what you have to say in this forum, respond to it, and often change their minds because of it.

Despite my cynicism, which comes from lots of direct experience, I do still write to my Congressman and my two Senators and my state representatives, but only when I think I can help tip the scale or when I think I have a unique viewpoint or some form of leverage because of who or what I represent.

I can tell you this: I don't enjoy jousting with windmills.
TheHappyFriar wrote on 2/3/2006, 5:58 PM
So... legally... if Sony (for example) makes a film in the general area where I live & they get a distance shot of the local town store, use it in the movie un-edited, the store COULD sue for infringement? According to copyright law a copyright doesn't need to be registered so the store could just say "You showed our sign. We desgned it ourselves, it's OUR copyright, pay royalities!"

I don't buy that "rare cases" stuff. "Eminate Domain" is for "rare cases" but aparently, in New York state, it's available to get people's property to put up casino's & hotels. :/ I see this being exploited by everyone who knows a decent lawyer.
Jay Gladwell wrote on 2/3/2006, 6:26 PM

I can tell you this: I don't enjoy jousting with windmills.

No doubt that was the popular refrain of the majority of Germans in the 1930s.


"The price of freedom is eternal vigilance." --Thomas Jefferson.


Steve Mann wrote on 2/3/2006, 11:24 PM
"I see the day coming when everything in the background is deliberately blurred out or has a blue dot over it, to protect the feelings of multibillion $$$ companies who can't stand a bit of fun. Not to mention heat."

I like to watch the extras on Hollywood DVDs, particularly the "making of". The paranoia has gone so far that the cast and crew in the commentaried now have gaffer tape over the corporate logos on their T-shirts and baseball caps.

Which is absolutely ridiculous when you consider that most corporations who print and distribute their logos on T-shirts would want as much exposure as possible.

The inmates are in charge.

Steve Mann
HHaynes wrote on 2/4/2006, 12:38 AM
I think the VW artist should fight this obvious infraction on free speech all the way to the Supreme Court and they would...

...oh wait... nevermind.