How cool was that. Thanks for sharing that.

I think this was mentioned here some months ago but again, yes, simply brilliant.
In the interval since it was released the XBox Kinect has come out and I wonder how that'll affect the public's view of this commercial?

Bob.

Saw this a few weeks ago. Agree wholeheartedly. Goes with the whole notion of art representing life, not recreating it; a concept that has been honored less recently than in the past.

Extremely well done. Gets the message across quite clearly without the reality that some claim you must have in these kinds of adverts.

It's quite interesting how they brought the abruptness of an accident to the forefront while in slo mo.... they cut to the table already flying through the air with a few frames at a higher speed at the start of the cut.

Well thought out.

I am occasionally reminded to buckle up, (the last time as a passenger the driver informed me that they could get a $250 ticket on my behalf). Good commercial.

. . . . . .

Thanks for sharing, John

I was so impressed that I have forwarded the link to my mailing list

don't know what to say...this was beautiful.

this could also be a PSA about distracted driving... notice he's not looking to his front. ;)

so, in essence, the seat belts would of been not needed if he paid attention to the "road" vs his family/the seat belts.

A subliminal message saying that paying more attention to seat belt safety is the cause of accidents? :D (toung in cheek)

Wow, was expecting, well, not much.
Pleasantly surprised, no, moved.
Beauty in simplicity.

In case someone has difficulty with the EmbraceThis home site (it never loaded for me at the time of this posting),
here is their YouTube version:

On a technical note - a question:

The slow-mo in that PSA is so smooth yet crisp. I can't tell if it was shot digitally or not.
Best guess at how they did it? Or allow me put it more personally:

--- Could I pull of something of that quality with only a Canon HV30 and Vegas?

It seems that the HV30's potential 60i artifacts would mess things up.
Shooting at any lower speed (i.e. its faux 24p) would be even worse for slo-mo, right/wrong?

from a slow motion standpoint, everything (with one exception, maybe) could be done on my HD1000U camera. All the slow-motion is less then 8 seconds in length, except the very end. My camera can take 3 seconds of normal speed & record it slow motion to 12 seconds with slightly less then HDV resolution. So, in theory, this commercial could be done on a consumer camera.

The last sequence is ~14 second in slow motion.

"My camera can take 3 seconds of normal speed & record it slow motion to 12 seconds with slightly less then HDV resolution."

Hmm. Time to pull out my Canon manual and see if mine can do that.
I don't know or think it can but hopefully I'm wrong.