I came across these lights quite by accident recently. They produce a very nice, soft light using two of the "cool" fluorescent bulbs (5500 degree Kelvin). They're great for talking heads and product shots. The Lowel Ego light.
The aren't "cheap" but they are inexpensive, relatively speaking (far less expensive than other "cool" lights). B&H carries them for $99.95 each or you can buy a "kit" of two Egos, two stands, two brackets for $289.95.
Check 'em out!