It was a political statement showing support for the Kerrys. If you would have pulled the clip into Vegas and went to the 723 frame you would have seen: Vote for Kerry. :)
On a serious note, I really liked the commercial. For some reason, the white label against the white background really stood out to me. it made me uncomfortable in a way, but it was effective in that it made it stick in my mind.
yeah what the hell... and the funnies thing it's such Vegas heavy spot: edit done on Vegas, CC done on Vegas, light post done on Vegas (most in After Effects though):