I've been experimenting with new rendering settings in VMSP9 after purchasing a new camera. I stumbled over one thing that was quite a surprise. I found that when using "Quality VBR" mode in the "Windows Media Video 9" Format on the Video tab, the "Quality" settings on the slider make a huge difference in the resulting file size. I never expected this.
I rendered a 10 second video adjusting the Quality setting from 90% to 100%. Here's the breakdown:
90% 11.1mb
93% 15.7mb
97% 34.4mb
100% 50.5mb
I never would have guessed that moving that slider just a little bit would change the file size so much.