Selling DVDs The "Apprentice Way"

tygrus2000 wrote on 4/21/2005, 8:57 PM
As I near the end of my first video production, a 2 year process by the way, I am starting to turn my eye to how am I going to sell it. My production is an hour long nature slideshow DVD with music and narration. I don't expect to get rich but a hundred copies a year would be what I considered bare minimum success.

I have been testing the ebay method out and I am still not sure about it - seems like bargain buyers want crap worth $1 rather than some like like my production which I can't imagine selling for under $10 bucks. The CustomFlix site also might have some potential but it seems like a lot of profit would be gone if they handle it. Now they have affliate programs where you get advertised in a bunch of places which might help. Putting up a randowm website hoping for people to find it and order it seems like a stretch. There are a number of tourist shops that I have targeted but this is maybe 50 places or so - once I send them a copy and determine interest that avenue will be gone.

That was the extent of my marketing until I watched The Apprentice and saw those girls selling totally unwanted and useless stuff to people on the street. We have all seen this tactic before - thats how they sell beer and a whole lot of other things. After this, I have just about come to the conclusion paying some pretty gal $50 to sit under an umbrella at a tourist destination would do more than all my other ideas combined.

Comments

PossibilityX wrote on 4/21/2005, 10:43 PM
Tygrus, I never saw THE APPRENTICE but yes, never underestimate the power of an attractive and pleasant woman smiling and holding a product in her hand on a crowded street corner to attract attention to that product.

It might be worth a try to hire someone at, say, $20 an hour (or perhaps a cut of the sales, like $2 per DVD sold) to stand on a crowded sidewalk hawking DVDs just to see what happen---though I wouldn't rely on it for my ONLY marketing choice.
ken c wrote on 4/22/2005, 5:47 AM
see my www.tradingvideos.com/winningpromo.htm for ideas.

btw I use customflix, well worth it... super service.

I'd never sell any of my dvds on ebay.

ken
PumiceT wrote on 4/22/2005, 6:28 AM
If you put up a Web site, I HIGHLY recommend using Google Adwords and Overture for search engine advertising... You'll get people coming to your site, and many of them will buy if they were already searching for what you're selling.
Mikee wrote on 4/22/2005, 10:05 PM
Google has a new video upload service. Check it out. Be sure to read the license before doing so....

Google Video Upload Service