Sony to bundle Vegas with Blu-Ray desktop PCs

Coursedesign wrote on 3/12/2006, 2:43 PM
For some reason I missed this CES note from TWICE (This Week In Consumer Electronics):

For Blu-ray Disc (BD), Sony said it would begin to introduce in the United States this spring a number of products using the technology, including a home player, Vaio computers with BD drives, after-market computer drives and recordable BD-R (write-once) and BD-RE (rewritable) media.

(I wonder what that last statement means. That BD players will only output via an HDMI-X connector that carries a proprietary Sony-encrypted signal that can only be received by SXRD or Bravia TVs?)

Comments

rmack350 wrote on 3/12/2006, 3:16 PM
It's anyone's guess what the last part means but at the minimum I think they'll try to bundle the two together. The thinking on the marketing side has been that people who spend the money on these displays will also spend money on other HD components.

I'd think that the Vaios will come with Vegas movie studio.

Rob Mack
HHaynes wrote on 3/12/2006, 7:03 PM
It's a start... I remember talking to Curt about bundling SF apps on Vaios at a Sony Pictures Digital all-hands meeting back when I first started there (I was on the Culver City office working on Screenblast and Connect).

I'd guess that the blurb at the end was a tag to let people know that Sony is thinking end-to-end - and is a way to get the name of their newer sets in the field. I could be wrong but it looks a bit too easy to read more into than just trying to build product recognition across business lines.
rmack350 wrote on 3/12/2006, 9:54 PM
I do a bit of work for a Sony competitor. They tend to try to make sure that when one product is talked about there's a tie-in to another. It's pretty obvious here that if sony is selling an HD disc player they'd sure like you to view it on a Sony TV.

I'm glad they're thinking about Vegas as well. Finally.

Rob Mack
Spot|DSE wrote on 3/12/2006, 10:11 PM
Vegas on Sony laptops has been a goal that the Madison folks have been working on LONG before Sony acquired the software assets of Sonic Foundry. That was the original purpose of the Screenblast software and sites, going back nearly 7 years ago.
What so many people fail to realize is that Sony is a shell corporation. The sub companies that operate under that umbrella are competitive in many situations. Hopefully that is one of the things Stringer can make go away, and it appears he's doing so in several aspects of the company. It's silly for Sony to compete with itself for partners, IMO, and I think that's where the Chairman is trying to go, is to remove that edge.