Transparent background in Flash videos using Vegas masking

Coursedesign wrote on 4/6/2005, 2:37 AM

I think they outdid themselves with this one: Tequila Interactive.

This concept could be used in many different ways: for educational programs, for film titles, something "Pink Panther"-like, and much more.

I liked the above example because the end result wasn't about dazzling with Flash snazz per se, it was about communicating their understanding of their picky "end users" in an emotionally involving way, and I don't see how that could have been conveyed with words.

:O)

Comments

Jay Gladwell wrote on 4/6/2005, 4:31 AM

Great stuff! But just a personal note...

I find it very difficult at best to read anything on a web site while something, like a cat, is moving around. I find it extremely distracting.

Coursedesign wrote on 4/6/2005, 8:10 AM

In this case the distraction was intentional.

Their goal was only to give potential customers a deep feeling that Whiskas understood cats.

After that, they don't need to get anything more from this web site visit. The seed being implanted, they are then ready to act the next time they go grocery shopping and see 10 different brands of cat food, of which one now gives them an emotional response.

Coursedesign wrote on 4/6/2005, 9:17 AM

I think that's a clearer way of explaining what can be done when you want the subject to move in front of something else without dragging a rectangular background behind him.

Flash doesn't support alpha channels, but the same effect can be achieved with masking using standard Vegas tools, see above link for a detailed explanation of the technique.

B.J.