I see that VEGAS has another "sale" on.
VEGAS has had exactly the same price since v21 came out in August 2023, £199 (Edit full)/£149 (Edit upgrade). And yet throughout the Black Friday period, VEGAS was claiming 65%, or thereabouts, off, and the price was set at £199/£149.
Now it's on "sale" again, 64% off, and going for, you guessed it, £199/£149.
Do the people at VEGAS know that this is an illegal practice in most of the Western world? And probably most of the non-Western world, too?
Unfortunately Magix Sales & Marketing, who are I understand are in Germany and handle Vegas sales and marketing, seem at times to live on a different planet.
@Googly-Smythe @EricLNZ @VEGASDerek Not intending to start a ""pile-on" but just to help clarify the message and risk:
Australian Competition and Consumer Commission (ACCC) statement on Misleading Prices:
“Businesses must not display prices that are wrong or likely to create a false impression. This includes prices displayed in store, in advertising, or whenever communicating with customers. Ways that a displayed price can be misleading
https://www.accc.gov.au/business/pricing/price-displays
And a couple of quick examples of where the ACCC has acted:
Cheers, Robbie
@Googly-Smythe @EricLNZ @VEGASDerek Not intending to start a ""pile-on" but just to help clarify the message and risk:
Australian Competition and Consumer Commission (ACCC) statement on Misleading Prices:
“Businesses must not display prices that are wrong or likely to create a false impression. This includes prices displayed in store, in advertising, or whenever communicating with customers. Ways that a displayed price can be misleading
- Stating the sale price is marked down from an earlier price when the items were not sold at that price in a reasonable period right before the sale started, or only a very small proportion of items were sold at that price right before the sale.
- Comparing the displayed price to a recommended retail price (RRP) that no-one generally charges for the product.
- Promoting a price as being a sale or special price, when it is actually the normal price. Where an item is offered at a sale or special price for an extended period of time, it may be misleading to call it a sale or special price, as the price has effectively become the new selling price."
https://www.accc.gov.au/business/pricing/price-displays
And a couple of quick examples of where the ACCC has acted:
- Charles Tyrwhitt LLP ($10,800 penalty) http://www.accc.gov.au/media-release/charles-tyrwhitt-pays-penalty-for-an-alleged-false-or-misleading-%E2%80%98wasnow%E2%80%99-pricing-representation “The ACCC’s enforcement action against Charles Tyrwhitt also serves as a reminder to overseas businesses that if they supply products to Australian consumers, they must comply with the Australian Consumer Law,”
- Zamels ($250,000 penalty) https://www.accc.gov.au/media-release/zamel%E2%80%99s-ordered-to-pay-250000-for-misleading-consumers
Cheers, Robbie
Confirms what I said. They seem to have only started doing this last year with V21.