Vegas who? DV Expo impressions

Tanjy wrote on 6/28/2002, 1:20 PM
There's a discussion of DV Expo East and Vegas Video's (lack of) marketing. Instead of my rehashing everything, just go over to this URL and scroll down to the thread called "SonicFoundry needs better marketing dept"
http://www.creativecow.net/index.php?forumid=24

I totally agree with this guy.

It's a shame that such a superior product is unknown to so many, while a klunky thing like Premiere is considered "it".

I went to the expo on the first day and there were lots of people. But everything was Premiere this, Premiere that. When I mentioned Vegas Video and what a great program it was, hardly anybody heard of it or else they shrugged it off as some fringe product with a fringe following.

In the meantime Adobe had a whole big crowd gathered around its Premiere demo and all sorts of DV hardware/software companies were building their products and plug-ins for Premiere.

As an ex-Premiere customer who saw the light in VV3 I was dying to convey my experience to these huddled masses, but no one would listen.


Comments

HeeHee wrote on 6/28/2002, 2:37 PM
I agree. Most people I talk to outside the DV World have never heard of Vegas Video or for that matter Sonic Foundry. Marketing could do a better job in getting the company name and product out there. PC and Video Shows would be a big help. What about a TV commericial. They can cut costs there by doing it themselves with VV. What about partnering with a video capture card or firewire card hardware MFG and bundle a stripped down version of VF with upgrade offer to the latest full version of VF and/or VV?

Remember the old saying in business, "...you have to spend money to make money!"
Tyler.Durden wrote on 6/28/2002, 3:16 PM
FYI,

SoFo announced a strategic alliance with Broderbund Software just last month... consumer-level audio and video products will be bundled with selected Broderbund titles.



Regards, MPH

sonicboom wrote on 6/28/2002, 5:10 PM
i went to the dv expo first day and was unimpressed.
it was the same old, same old
adobe, pinnacle etc was at the show with nice booths
i knew going in sf was not going to be there--from previous posts
but i wonder if they had any spies just checking it out for future shows
also, maybe their stock the way is, they have to cut costs
although this type of show should be manditory--i would think
heres hoping sf has a booth next year
sb
Cheesehole wrote on 6/28/2002, 10:25 PM
SoFo you should get someone to show up with a DV camera and 2 laptops. load one with Vegas, and the other with Premiere then challenge the Adobe guy to an editing duel. make sure everyone can see (a couple portable projectors might help) then have a volunteer go out and shoot a bunch of random video. give some insane time limit like 5 minutes and say GO. the coolest video by judgement of the (now enourmous) crowd wins. just a crazy idea. people would remember that.
sonicboom wrote on 6/28/2002, 11:13 PM
except one thing--adobe would never accept or even acknowledge such an offer
they have nothing to gain and everything to lose
but that would be fun as anything to watch
btw, i volunteer right now to be the camera man
i can definitely get crazy shots of people
sb
ped wrote on 6/29/2002, 4:25 AM
There has been shoot outs before...and VV3 rocks!!!

Quote from the creative.cow VV3 forum:

"Vegas will kick butt over FCP, Avid DV Express (neither of which are dropping their prices either) and Premiere. I've had FCP/Vegas shootouts on more than a few occasions, one of them dead serious at a retail store, with an FCP guru and me. I even gave FCP the advantage of using Quicktime Media for both apps. Same footage. I did the same thing at NAB for any who saw me take on Avid DV Express side by side. Both are good apps. But neither works as fast as Vegas, neither has the output resolution to external monitor real time that Vegas has, and neither has the complete toolset out of the box that Vegas has. Vegas has two weaknesses;
1. Hardware integration, which will go away in a year or two as procs get faster
2. EDL import/export, which not even Premiere had til version 4.10.
Issues brought up surrounding media management are subjective, and not readily apparent to every user, therefore not as critical, but still necessary. I'm sure 2 of these 3 issues will, or are being considered at SOFO at some point. But until it buys a bigger market share of the full time pro rather than the weekend warrior, we'll all continue to not gain the ground we want to gain with this app. "

____________________________________________________

And that is DSE talking...
bakerbud9 wrote on 6/29/2002, 1:53 PM
I know.

Like you, I'm an ex-Premiere editor. Well, sort of. I still need to use Premiere for the very reasons you mention: it's the platform that all the 3rd parties support. For example, don't think of editing 4:2:2 in Vegas, because its not practical, and the folks at SOFO don't want to invest the time and $$$ into developing and supporting a plugin API that would allow 3rd parties to develop hardware plugins. SOFO has a very strict "software only" attitude towards Vegas. I think this is mainly due to the fact they don't have the resources to invest in allowing companies like Matrox or Pinnacle to add hardware support.

I think this is the single, biggest reason why the professional editing market does not consider Vegas a serious contender. Unfortunately, I think SOFOs reluctance to add hardware support is due mainly to bad financial conditions. SOFO is still struggling to recover from a serious amount of debt. If the money were there, however, I'd like to beleive that SOFO would be supporting 3rd party hardware.

Sincerley,

Nate Hayes