Video Explosion Wins Computer Shopper's NLE of year

DGates wrote on 11/3/2002, 12:03 AM
Thought this was interesting. In the current issue of Computer Shopper, it lists it's Best of the Year Awards.

In the "Best NLE for the Mac" it's winner is Final Cut Pro 3 (wise choice, great product)

In the "Best NLE for Windows" it's winner is Video Explosion Deluxe. This is a software package from Nova systems the sells for $79.

But the NLE they're using isn't proprietory. It's licensed from none other than Sonic Foundry. It's interface looks like either Video Factory, or maybe a limited edition of Vegas.

If this helps SoFo, that's great. They earn a little on the licence. But their name's not even on the product. How does this effect any chance of Vegas 4? Just curious.

Dirk

Comments

Tyler.Durden wrote on 11/3/2002, 6:29 AM
>>>>How does this effect any chance of Vegas 4? <<<<

Perhaps the revenue from the license-fees helps keep the SoFo R&D team fed and growing.

While VV sales were instrumental for strong SoFo earnings recently... re-branding/license-fees help too.

We can also consider the issue of market footprint... a user base that spans price-strata can build a migration path up the value-chain.

(Translation: Kids who use Sooper-Dooper-Music-Looper can grow up to use Acid Pro. Likewise for the VF -> VV crowd.)


Regards, MPH

rextilleon wrote on 11/3/2002, 8:06 AM
Hey Marty-I wasn't aware that Sonic had actual "earnings"---my understanding is that they are still leaking and that they might be delisted from NASDAQ? I hope you are right!-------DGates---I would think that the product wouldn't effect in anyway the release of 4.0.--people are guessing that it might be released in the first quarter of 2003--
Tyler.Durden wrote on 11/3/2002, 8:42 AM
OK, my poor terminology - I guess revenue might be a better term.

I gotta believe the strategic partnerships and licensing can only help the cause... I don't think they will dilute the Vegas market-segment, but rather build it via the upgrade path.

My .019

MPH
BillyBoy wrote on 11/3/2002, 6:06 PM
Delisting is due to stock price, not earnings. Just as a matter of policy any company listed on NASDAQ can't have its stock price drop below a $1 and not recover in X time.

Almost all tech companies have taken a big hit the last couple years. Tell me about it. I own a few of them. :-(
SonyDennis wrote on 11/10/2002, 1:17 AM
Dirk:

> It's interface looks like either Video Factory, or maybe a limited edition of Vegas.

Very similar to VideoFactory 2, with some tweaks requested by Nova.

> But their name's not even on the product.

Sure it is, check out the About box. Or, the manual or the printed box (I'm pretty sure).

It's good deal for both companys because Nova gets a great video editor and Sonic Foundry gets sales in channels that we are not in (Nova's products are in many stores that our own product line is not).

///d@