Comments

TheHappyFriar wrote on 6/19/2013, 12:34 PM
No. Nvidia isn't "conquering new territory", Matrox did this for years. I found it annoying and Vegas turned out to be the better option then the hardware dedicated stuff was (hence I switched).

To me, editing is ~10% "on the fly" and 90% planning. I've never been able to justify spending extra $$ on the 10%. When I plan I don't need to see every frame of footage to know how it will look.

EDIT: ATI/AMD's been doing this too. In fact Nvidia has been licensing for about a decade now. It's just that both Microsoft and Nintendo use ATI/AMD chips, the XBox originally used Nvidia.

EDIT2: They're not really developing all this tech either, they're the "Adobe" of the GPU world. They buy a lot of up and coming stuff. They own the most popular physics enabled hardware maker, for example.
Seth wrote on 6/20/2013, 12:27 AM
I definitely see your point. I suppose the thing I'm most intrigued by is the fact that SONY is in a unique position compared to any other company that's ever been involved in hardware editing gear: they actually make cameras and help design the professional codecs that are recorded natively by those cameras.

This could extend the Vegas Pro brand by allowing AVID, Adobe, or DaVinci users to accelerate playback of certain SONY professional digital cinema codecs.

To have guaranteed playback speeds for XAVC or RAW MXF material, for example, much like the RED Rocket does for RED footage, would be a very powerful proposition- especially if it also accelerated FX exclusively inside of Vegas.

The Kepler architecture is all but untapped by Vegas Pro as it is, so coding for this architecture is surely on SCS's to-do list anyhow.
videoITguy wrote on 6/20/2013, 5:03 AM
Savant3d - your thinking goes along the concept that SONY is a single unified entity working on corporate initiatives which it is not. The various companies that are under the umbrella do not speak to one another and have very little to do with one another. SCS is actually just a poor orphan in its place.

There is every hint that the divisions of the company are only getting more distinctly separate than ever before. And over the past history they have been very very far apart.