I dunno. That was pretty marvelously good compared to a pizza/italian restaurant commercial i saw once. I'll have to see if i've still got a copy of it on one of my old drives somewhere.
If you're spending the dollars to get ANY ad done, then it needs to be memorable. Everything else aside, this is a memorable ad, and I suspect it's actually probably worked for him.
He's got 1.4 million views on YouTube. How much do you pay to get that kind of share on TV?
Well, he's pretty obviously not hispanic and I was thinking it was more like a Bollywood feel, but you got me curious so I looked a little farther. He's evidently an Armenian from Iran. You can look up Goorgen on Youtube and see a lot more of him. And his transmission shop is next door to Rhett and Link's place in Burbank. I'd say it's "kinda" a commercial and "kinda" an exercise in fun. 50/50. I'll bet it doesn't run on TV and probably doesn't need to.
Clientele? Persian expats for sure, but in the valley I never knew a transmission shop to specialize in any particular ethnic clientele. If anything, I'd say this is targeted at mildly lecherous males who value an association with bimbos. But mainly targeted at Goorgen.
"Considering the customers he is targeting"
What do you mean by that?
That "hispanics" will see this 'bad commercial"
and will take their business to this place?
Or they do not have a good taste for commercials?
Oh, man, you guys are wrong. I thought the transmission commercial was amazing. I can guarantee you that he will triple his business based on just that spot alone. And, yeah, it's aimed at hispanics, because that's where his shop is located.
In my mind a really bad commercial is one that is so irritating that I would go out of my way to NOT buy the product.
is really irritating to me, though I can see how an 18-year-old male would mimic the speech pattern with his friends, so it has retention value. If they needed a car stereo component they'd remember the store. That's what counts.
, however, is just plain irritating. It's a really bad commercial with no redeeming social value whatsoever.
This was my all time favorite when I lived in New Orleans.
Wait till about 20 seconds in when the "acting" starts. To my surprise, no native New Orleanians found it offensive at all.
Hope my markup was correct. Edit: Nope - maybe now.
If he's been in business for 25 years like he says, other transmission shoppe owners should be following his example. After all, his marketing is working!
I am just sick and tired of so many ads. I think they are literally 50% or more of the time on radio and television.
Also, the repetition is getting very tiresome. My wife and I watch the news during lunch. You see the same ads many times in one hour, and that is every day.
Also, they should ban ads for prescriptions. They encourage people to run to the doctor and want an RX for something. It is bad stuff and keeps insurance premiums high. They should also ban ads for these lawyers for class action law suits. I don't think anyone gets any money except the lawyers. Then the company being sued has much higher expenses.
With a one hour news show there is about 12 minutes of news with the rest of the time filled up with commercials and palaber and the "comeback" palaber.
JJK
In TV it's normally 15 min/hour of non-show content, depending on the show (~2min local, 2 min national, 5 second bump space and a second or so of black to make it look smooth). There's a local radio station who broke up the commercial break to be more frequent but shorter, which I like a lot. No more 4-5 minute breaks between song segment, they normally last 1:30-2:00 minutes.
The best way to avoid commercials is to not watch TV. It's amazing that I might only see ~10 minutes of commercials a week! Not really. On average, people watch ~2.8 hrs/TV a day or 1,022 hours/year (~20 hr/week). Out of your day (assuming 8 hour work day and 8 hour sleep) that's 35% of your non-work/sleep time (not even counting commute & going to bathroom).
Takes away all the mystery of why family fall apart when you look at it that most family's consider watching TV the biggest part of their family time.