a how much would you charge question

jimingo wrote on 2/15/2006, 4:09 PM
I'm trying to get an idea of how much to charge a client. I did a project for this client about 2 years ago. They wanted 5 copies of a video which I produced for them. I billed them and they paid me and that was that. Now, two years later they asked me give them 2000 copies of that video I made for them. I won't be making the copies...I'll just send them out to be replicated. I have no idea how much extra to charge (as my profit). For 2000 copies, Diskmakers charge like $2100 for the disks that I would get replicated. How much extra would you charge to your client?

Thanks

Comments

Bob Greaves wrote on 2/15/2006, 6:34 PM
You may need to figure in some shipping and handling. Plus you may need to skin the packaging of the duplicators advertisements etc.

When I was the office manager of a print shop we typically marked up and subcontract jobs by at least 15% and some as high as 40% depending on what was going on.

Keep in mind that you become responsible for the quality if they fail you. A fee of $3000 is still only $1.50 a piece. Since you own the "glass" master that is a fair price.
Jim H wrote on 2/15/2006, 7:48 PM
Ask them what their budget is. If they come back with $5,000 you'll be sorry you said $3,000. You can charge them $4,000 and they'll still think they got a deal. IP has value.
Cheno wrote on 2/15/2006, 8:36 PM
if they're coming back to you for copies, sounds like you own the rights to the master. I've had clients in the past where I'll save them money on production by retaining rights to the master as long as duplication went through me. If not, then I'd charge extra for them owning the master and all raw assets.

Even in that case I'd only take 10 - 20 cents on each dupe and it seemed very fair. Client didn't feel they were being over charged and I made a little for just taking the master to the duplicator and having them fulfill from there.

Again, depends on what your time is worth to facilitate the dupes.

cheno
Steve Mann wrote on 2/15/2006, 11:01 PM
You're going to hate my answer, but my clients like it. I don't mark-up my third-party work. I do charge them time and material for handling the deal with the replicator (sending the master copy, checking the label proofs, etc). It works out to be about the same $$ in my pocket and the same cost to the client, but they feel like they got a deal.

Steve
FrigidNDEditing wrote on 2/16/2006, 8:39 AM
That's a good idea steve - I may take that, and use it from here on - VERY good idea IMO.

Dave
Dach wrote on 2/17/2006, 6:24 AM
Steve has a good suggestion, charge them for your management time and in all fairness to you it should be no less than $45.00 an hour.

I have also used the mark up strategy of 10 to 20% per disc. What happens sometimes clients will do their own Google search and see the rates from some vendors. Always rember to add shipping which is not advertised, Discmakers charges 22 cents for each DVD Amaray shipped.

Chad