A French advertising group that has clients including O2, EDF and Royal Mail has become the first of the major global marketing companies to pull all its ad spend from Google and YouTube.
What happened? Hope this is just a temporary hold...
(Know first time from local news: http://m.liputan6.com/tekno/read/2897740/merek-global-ramai-ramai-tarik-iklan-dari-youtube )
What happened? Hope this is just a temporary hold...
Google is quite permissive in what content it allows on YouTube. Advertisers recently noticed that their ads were placed against videos that some people find offensive. Traditional media (TV, newspapers), who are desperately trying to hang on to their revenue streams in the face of growing social media, have used this to create a s***storm to undermine the likes of Google.
Havas' abandoning of Google advertising may simply make business sense. For example if the budget is being redirected towards Facebook then that would make sense because FB are eating into YouTube's market. Or it be a knee-jerk over-reaction to the recent furore, either from Havas themselves or from some of their big customers. Or it may be part of a larger plot whereby there are unreported incentives from traditional media. Who knows. In any case the ads-on-offensive-videos uproar gives any advertiser a cast-iron excuse to pull the plug.
I haven't seen my YT revenue drop recently. Actually it's increased a bit. However I'm starting to ponder shifting my emphasis towards traditional video income (selling stuff) rather than passively taking ad income.
The UK newspapers really have the knives out for Google at the moment. Here's a good example: