I have to say the recent thread about how big a role editing plays (http://mediasoftware.sonypictures.com/forums/ShowMessage.asp?MessageID=243283&Replies=23&Page=1) is a brillant topic and this sort of fits in with that but I wanted to give this little thing it's own thread.
First today I was thumbing through a mag and saw an ad with a headline saying "Now that you can burn DVD's at 8x speed, why are you still editing video at 1x speed?" The ad is for a product called Visual Communicator by Serious Magic. It seems to be more aimed at the news/broadcast market - but still the headline grabbed me.
Now - in the 'weird mode', a few minutes ago I just heard/read the new press about Pinnacle Systems Studio 9 software. Today is the day I seem to be seeing editors are no longer needed. Studio 9, yeah it is Pinnacle - and they have the usual "new" items such as Surround Sound and 16:9 ability. They also supposedly have "Automatic Color Correction"...but the *real* element that caught my eye and follows suit with Visual Communicator is the "SmartMovie" feature. get this - direct from the press release: "Users select raw video footage, add a song for a soundtrack, and choose an editing style for their finished movie. With one click, Studio will create a movie with titles, transitions, and special effects, all synchronized to the beat and duration of the music."
Um....I dunno but don't you think that things overall are a bit too 'boiler plate' allready? Now all we need is another 'ease of use' concept where not only can anyone 'make a movie' or 'author a DVD' but now anyone can edit. Imagine this being at the point of "Style: Suspense - Hitchock - Frenzy" or the like. You dump in your unedited footage and choose the "Saving Private Ryan" template and go out for dinner and when you come back all your footage has been edited, letterboxed, color corrected and mixed in DTS. Sorry, but this is not a good trend....call me a nay sayer, but what is really the point? it goes beyond easy use, this goes to just plan lazy ass people who don't want to think anymore. Seriously. Please tell me, or at the least hint at, Sony isn't taking Vegas this direction. (Although the automatic color-correction might be kind of cool...not to mention the $99 price tag. LOL)
First today I was thumbing through a mag and saw an ad with a headline saying "Now that you can burn DVD's at 8x speed, why are you still editing video at 1x speed?" The ad is for a product called Visual Communicator by Serious Magic. It seems to be more aimed at the news/broadcast market - but still the headline grabbed me.
Now - in the 'weird mode', a few minutes ago I just heard/read the new press about Pinnacle Systems Studio 9 software. Today is the day I seem to be seeing editors are no longer needed. Studio 9, yeah it is Pinnacle - and they have the usual "new" items such as Surround Sound and 16:9 ability. They also supposedly have "Automatic Color Correction"...but the *real* element that caught my eye and follows suit with Visual Communicator is the "SmartMovie" feature. get this - direct from the press release: "Users select raw video footage, add a song for a soundtrack, and choose an editing style for their finished movie. With one click, Studio will create a movie with titles, transitions, and special effects, all synchronized to the beat and duration of the music."
Um....I dunno but don't you think that things overall are a bit too 'boiler plate' allready? Now all we need is another 'ease of use' concept where not only can anyone 'make a movie' or 'author a DVD' but now anyone can edit. Imagine this being at the point of "Style: Suspense - Hitchock - Frenzy" or the like. You dump in your unedited footage and choose the "Saving Private Ryan" template and go out for dinner and when you come back all your footage has been edited, letterboxed, color corrected and mixed in DTS. Sorry, but this is not a good trend....call me a nay sayer, but what is really the point? it goes beyond easy use, this goes to just plan lazy ass people who don't want to think anymore. Seriously. Please tell me, or at the least hint at, Sony isn't taking Vegas this direction. (Although the automatic color-correction might be kind of cool...not to mention the $99 price tag. LOL)