Sony camera division will be under siege. From the consumer division to mid range cameras.
So how will Blackmagic navigate an already crowded camera market? It will start, as it did with Resolve, with the price. For the unbelievable $2,995, you get quite a lot, actually, starting with a super wide 13 stops of dynamic range and including that above-mentioned on-board solid state recorder, built-in Thunderbolt connectivity, 3 Gb/s SDI output, a copy of UltraScope for waveform monitoring, and a full copy of DaVinci Resolve (a $995 value right there). You also get a nifty touchscreen display, newsworthy in its own right, that combines the form factor of an external recorder with the ease of an iPhone or iPad. No more iPhones hanging off the back of cameras or fumbling for buttons. You start to see where this company is looking for inspiration but also for a roadmap.
http://www.studiodaily.com/2012/04/blackmagic-designs-nab-surprise-its-a-camera/
So how will Blackmagic navigate an already crowded camera market? It will start, as it did with Resolve, with the price. For the unbelievable $2,995, you get quite a lot, actually, starting with a super wide 13 stops of dynamic range and including that above-mentioned on-board solid state recorder, built-in Thunderbolt connectivity, 3 Gb/s SDI output, a copy of UltraScope for waveform monitoring, and a full copy of DaVinci Resolve (a $995 value right there). You also get a nifty touchscreen display, newsworthy in its own right, that combines the form factor of an external recorder with the ease of an iPhone or iPad. No more iPhones hanging off the back of cameras or fumbling for buttons. You start to see where this company is looking for inspiration but also for a roadmap.
http://www.studiodaily.com/2012/04/blackmagic-designs-nab-surprise-its-a-camera/