DVDA on the right path

radcamdvd wrote on 3/29/2003, 8:42 PM
As a professional DVD author I am always looking for replacements for Sonic Solutions software. As it is, the professional arena is unfortunately dominated by Sonic and their monopolistic attitudes. DVD Studio Pro would have been an alternative, but the acquisition by Apple has relegated this software to the Mac platform, which, no matter how you feel about Macs, is relegated to less than 10% (some would argue less than 5%) of the PC marketplace.

DVDA is an excellent fist step, much like DVD Workshop was for Ulead. IMHO, SF has done a much better job than anyone in the integration of NLE, Audio editing, and DVD authoring tools, to create a nearly seamless environment for the video/DVD publisher. So, what's missing?

Many of you who are new to DVD-Video will quickly discover the limitations of DVDA. The inability to specify VTS, and more importantly pre and post commands to PGC's and cells is extremely restricting. DVD-Video players are capable of limited programming and it is the access to these command sets that determine what can really be accomplished with the technology.

For example, there is a thread here regarding the playing of a brief video clip between menus and selected content. Why is this important? Because the DVD player needs time to load the selected content into its buffer before it presents it to the screen. (Actually there is more going on at this point but let's keep it simple :)) To ensure that the content the author intends to be displayed does so accurately on any player a viewer might use it's necessary to give the buffer enough time to load. The transition piece isn't really that important to the viewer so if there's a delay and the transition piece doesn't start perfectly, that's okay. What is important is that the content starts when and where it's supposed to.

In addition, wouldn't it be nice in a multi-scene menu to return the viewer to the selection menu after they've viewed the scene they've selected instead of the entire content continuing to play? This can be accomplished, but not without access to pre and post commands and the ability to create "dummy" PGC's.

These are just a few of the limitations of programs like DVDA and why Scenarist dominates the professional market. My personal hope (and prayer) is that some other company will step up to the plate and take the middle market away from Sonic. There is a tremendous opportunity between motion picture users and consumer users that is chomping at the bit for any company that steps forward and offers a workable product in a reasonably priced package. The closest you can get from Sonic is $8K for a much stripped down version of Scenarist. SF would be surprised perhaps at how many authors would be willing to pay 3 times what they charge for Vegas and DVDA combined if we could just have the ability to use the functionality built into the DVD-Video specifications.

I hope someone from SF monitors this board. The pity for Sonic users is that no one from their product management or marketing even cares about the users on theirs.

Comments

PeterWright wrote on 3/30/2003, 3:07 AM
Interesting post, Radcamdvd

My feeling is that DVDA has made a slightly shaky but extremely impressive entrance to the market.

Sonic Foundry are known for many things, including the silky excellence of their software and the way they support and listen to their users.

I think they are capable of giving DVDA the additional functionality that many have requested, and put it up there on the top shelf in a very few steps.

Look what they did from VV2 to VV3, and now to V4.

Peter
DigVid wrote on 3/30/2003, 5:34 AM
"The closest you can get from Sonic is $8K for a much stripped down version of Scenarist."

Yes, and that $8,000 version (from Sonic Solutions) doesn't even support multiple title sets - DVDA does!

Agreed that Sonic seems to not give a hoot about its customer base. My gut feeling is that they are sooooo "in" with Hollywood that they can just throw crumbs to the rest of us and if we want them we can take 'em. But, they sure can brag about all the awards they get all the time. Give me a break! That's the kinda company I (personally) want to run from as fast as I can...

So, SoFo comes out with a pretty darn good first effort (if you really look under its hood) with decent support staff and all and what do they get - attacked! Well, maybe it's left over frustration from those who have been burned (pun intended) from Sonic's strange DVD offerings...
radcamdvd wrote on 3/30/2003, 9:28 AM
Whoa, big fella. I'm certainly not attacking SF; indeed, I am so convinced that they are the "right choice" for publishers like me, and that they care about their customers, that I wanted only to commend their initial effort into DVD authoring and to give them some insight into what opportunities further development will deliver.

In a former life, I was responsible for strategic planning and competitive intelligence for a Fortune 50 corporation. I have gone as far to tell Sonic how they are operating on a flawed strategy; punch drunk as they are with the millions of copies of MyDVD that ship with hardware manufacturer’s products. They are not interested at all in the middle market because in their mind, they don't have to be. Any company that realizes this opportunity and takes advantage of it will take this revenue-rich, profitable slice of the market and will own it for years to come.

Unlike many, I remember VV1! I've been an NLE user for years and struggled with Premiere, MSP and even Avid. IMHO, unless you're in broadcast post, there's likely no better NLE on the market today than VV4. The ease with which complicated tasks can be completed is astounding. The integration I mentioned previously is unique. Even Ulead missed the opportunity to integrate their NLE and DVD authoring package (DVD Workshop, not the amateur Picture Show).

SF is on the right path as I said before. It's just that some of us have become so frustrated that we're anxious to get further down the road. I look for SF to own this space within 2 years if they play their cards right and based on experience, I think they're poised to do exactly that.


Richard
DigVid wrote on 3/30/2003, 9:59 AM
I support what you are saying.

I too have been editing both non-linear and linear wise for many years.

As a software customer, though, it's seems obvious to me (as well) that Sonic Solutions spends too much time touting their great "virtual" reputation and popularity and too little of their time relating to their real customers.

If they're not careful, I think it will catch up to them...