I have this problem with video and still photography in the winter. Flat light and high contrast between snow and subject. I play with levels to pump up the shadows and pull down the highlights to get more detail but in the end the images lack the "pop" you get on a normal sunny day. I usually end up going with black and white because I feel the overall look is better. Are there any good in camera settings I should be using or are these things better dealt with in post like I'm trying to do? And what are the best ways to get more life in a lifeless image? Here's an example of what I'm talking about - this was filmed with my Sony NX5U in 720/60p mode and auto exposure/speed settings:
