That's the best approach. You could also try adding the Unsharpen Mask FX after the Blur to bring back a hard edge on the lines. Always do this whilst monitoring with an external CRT
There are other ways but you have to build the image in a video aware graphics package, probably not something you'd want to contemplate.
Reduced image resolution can also help. Truth is a TV image doesn't look any different between a moderate resolution and a super high resolution. Not sure if this applies to HD material.
Usually the gaussian blur way works fine. Sometimes you need to use .001 vertical and horizontal.
If the blur is too prominently seen, reduced resolution works great.