Hey forum brothers & sisters: I was just browsing through the Digital Producer website (better than working here in my office on a Saturday) and there's a very promising comment by senior management at Sony Pictures Digital about not merely the survival of Vegas, but its future growth.
Here's the site:http://www.digitalvideoediting.com/
OK, lazy ones, here's the cut & pasted text of the article from the site (all following text is the article itself, and no comments by me):
Sound Forge, Vegas and Sony: A Good Fit
Nothing but good things ahead, says Sony's Andrew Schneider
By Frank Moldstad
Page 1 of 1
With the ink still drying on Sony's acquisition of the media assets of Sonic Foundry, some users might be waiting for the other shoe to drop. But there is no other shoe, just continuing development and innovations with the applications, which include Vegas, Sound Forge and ACID, says Andrew Schneider, Senior VP/GM of Sony's Screenblast Business Unit.
The first thought that occurred to many users of the highly regarded audio and video programs upon hearing about the acquisition was: "What's going to happen with my application now?" No one wants to see their favorite application suddenly folded into another one or a platform be dropped altogether, as with the PC version of Logic Audio when Apple acquired Emagic.
But Sony Pictures Digital is committed to the Sonic Foundry products and their user base -- and also to the development team, which joined Sony from Sonic Foundry, says Schneider. He notes that Sony Pictures Digital and Sonic Foundry already had a relationship that began in 1999 with the development of Screenblast Movie Studio video editing software and Screenblast Acid Pro, both Sony-branded consumer applications.
As we grew to know the Sonic Foundry team and management, we really came to admire not only their engineering, but their passion and dedication to what they were doing," Schneider says. "Certainly their products have been standard-setters in the industry for many years, and we saw a bigger opportunity to offer an entire line of software solutions from mass consumer applications all the way up to professional and broadcast applications."
He adds that users of products such as Sound Forge and Vegas can feel confident about continued development of their applications. "I think this is a tremendous opportunity to build upon firm foundation that the Madison team has already established, and really provide increased levels of support, increased levels of technical innovation and sophistication -- all the while listening to the marketplace and taking their feedback into account, certainly. So, I think there's nothing but good things ahead."
Sonic Foundry's Madison, WI-based media products development and management team has also joined Sony. "The plans are to stay and build out the Madison team. That's the core right there," says Schneider.
"The commitment to these products and the professional market is absolutely there, as well as the commitment to the guys who created it. It's a great marriage of two innovative companies both known for cutting edge techologies and design. When you put the two together, there's going to be some great stuff to talk about in the coming months," Schneider concludes.
Here's the site:http://www.digitalvideoediting.com/
OK, lazy ones, here's the cut & pasted text of the article from the site (all following text is the article itself, and no comments by me):
Sound Forge, Vegas and Sony: A Good Fit
Nothing but good things ahead, says Sony's Andrew Schneider
By Frank Moldstad
Page 1 of 1
With the ink still drying on Sony's acquisition of the media assets of Sonic Foundry, some users might be waiting for the other shoe to drop. But there is no other shoe, just continuing development and innovations with the applications, which include Vegas, Sound Forge and ACID, says Andrew Schneider, Senior VP/GM of Sony's Screenblast Business Unit.
The first thought that occurred to many users of the highly regarded audio and video programs upon hearing about the acquisition was: "What's going to happen with my application now?" No one wants to see their favorite application suddenly folded into another one or a platform be dropped altogether, as with the PC version of Logic Audio when Apple acquired Emagic.
But Sony Pictures Digital is committed to the Sonic Foundry products and their user base -- and also to the development team, which joined Sony from Sonic Foundry, says Schneider. He notes that Sony Pictures Digital and Sonic Foundry already had a relationship that began in 1999 with the development of Screenblast Movie Studio video editing software and Screenblast Acid Pro, both Sony-branded consumer applications.
As we grew to know the Sonic Foundry team and management, we really came to admire not only their engineering, but their passion and dedication to what they were doing," Schneider says. "Certainly their products have been standard-setters in the industry for many years, and we saw a bigger opportunity to offer an entire line of software solutions from mass consumer applications all the way up to professional and broadcast applications."
He adds that users of products such as Sound Forge and Vegas can feel confident about continued development of their applications. "I think this is a tremendous opportunity to build upon firm foundation that the Madison team has already established, and really provide increased levels of support, increased levels of technical innovation and sophistication -- all the while listening to the marketplace and taking their feedback into account, certainly. So, I think there's nothing but good things ahead."
Sonic Foundry's Madison, WI-based media products development and management team has also joined Sony. "The plans are to stay and build out the Madison team. That's the core right there," says Schneider.
"The commitment to these products and the professional market is absolutely there, as well as the commitment to the guys who created it. It's a great marriage of two innovative companies both known for cutting edge techologies and design. When you put the two together, there's going to be some great stuff to talk about in the coming months," Schneider concludes.