Comments

FrigidNDEditing wrote on 5/14/2010, 9:42 PM
Probably just getting paid a lot of money from Adobe to use their mailing list.

Dave
BudWzr wrote on 5/14/2010, 9:56 PM
Ever since Google bought ON2 and YouTube, strange alliances have formed.
TheHappyFriar wrote on 5/14/2010, 9:59 PM
i'd say it's just simple marketing: the apple store sells adobe software for mac. Apple gets $$ from the sale.
farss wrote on 5/14/2010, 10:14 PM
Well I don't know what to think exactly. Read this open letter on open markets from the founders of Adobe:

http://www.adobe.com/choice/openmarkets.html

I'm 100% with their thoughts. At the Apple NAB Supermeet I'm reliably told that Adobe were there showing off CS5, Microsoft were there. So the users just want to get on with it and use the best tool for the job. Of course CS5 pushes Flash very hard with the new Flash Catalyst application. So we'll have the curious state of affairs of Apple users developing websites using Flash that will not work on Apple's mobile devices because Flash is code for "666" or some such nonsense.

My view is that Apple are being really daft taking on Adobe and Google. Nothing to gain and a lot to loose. Let the market decide.

Bob.
apit34356 wrote on 5/15/2010, 12:06 AM
"My view is that Apple are being really daft taking on Adobe and Google. Nothing to gain and a lot to loose. Let the market decide." That is way Apple is forcing the issue now while Apple mobile is hot, Its Apple or no way..... Steve does not like anyone choosing something that he's not part of. And the new war, Apple issue, is the future control of ads for mobile, now that mobile base is large and growing, $$$ balance is reflected by controlling mobile content......
TheHappyFriar wrote on 5/15/2010, 5:17 AM
they're also taking on nintendo. ;)
mtntvguy wrote on 5/15/2010, 5:48 AM
The point everyone seems to be missing is Apple previously only pushed FCP and FCS in their Apple Store. And now, in my email from them, anyway, there is no mention whatsoever of Final Cut Studio. That's what I find interesting.

Also, in the past two weeks I've had colleagues from several different stations asking my advice on Sony Vegas Pro for newsroom applications. Two have decided to switch to SVP from Avid. Again, interesting.
jabloomf1230 wrote on 5/16/2010, 12:05 PM
Apple makes a lot more money by selling Macs, than it does by selling software for Macs. Most people that buy NLEs usually need a new computer at some point, so it's a good marketing strategy.
Coursedesign wrote on 5/17/2010, 4:43 PM
The point everyone seems to be missing is Apple previously only pushed FCP and FCS in their Apple Store.

No way. They've been pushing all kinds of Mac software over the years, including Adobe (although I think they didn't sell much Adobe software online, because users preferred to get that from other sources).


And now, in my email from them, anyway, there is no mention whatsoever of Final Cut Studio. That's what I find interesting.

FCP7 was released last summer, and is getting a bit long in the tooth, so some particularly nervous types have speculated that the lack of a new release means "it's over."

In response to this, Steve J. said specifically that they're working on a new release and that it will be "awesome." This probably means a rewrite to Cocoa and 64-bit for starters, and use of OpenCL to provide Mercury-type turbo charging.

Some users were concerned that Apple had laid off 40 FCP folks in remote locations (L.A. and Austin I think it was), he said those were support people and no developers had been laid off.

(Contrast with Adobe's layoffs of several thousand people over the last two years, probably including some deadbeats.)


Also, in the past two weeks I've had colleagues from several different stations asking my advice on Sony Vegas Pro for newsroom applications. Two have decided to switch to SVP from Avid. Again, interesting.

There is no question that Vegas Pro is WAY more suitable for that than either Avid Media Composer or FCP (other than for some special needs).

The learning curve is vastly different...

jabloomf1230 wrote on 5/18/2010, 6:37 AM
I don't know if any of you have had the honor and privilege of using any Geographic Information System (GIS) software, but there's an analogy to the NLE market there. The industry leader, ESRI, has a stranglehold on the GIS software market with its ArcGIS software line. There is some logic to this monopoly, as it does make some sense to have standardization, when it comes to mapping things. Sure, there are a few, small GIS competitors and even an open source "copy cat" program.

Now, ArcGIS is a very powerful mapping program, but it is easily the most counterintuitive piece of software that I have ever used. It is designed to favor "gurus" and unless you want to invest an inordinate amount of time fooling around with it (intellectual masturbation), it is almost impossible to harness all that power under the hood. Some of that counterintuitive nature is caused by the arrogance of market dominance (ala Microsoft). But the rest is a result of the ESRI trying to maintain compatibility with a long legacy of previous versions.

This compatibility is not just on the inside (code, file formats, etc.), but also on the outside. What I mean by "outside" is the nature of the user interface. In the case of ArcGIS (and also some of the "older" NLEs), the software's authors are stuck with not alienating long time users by making radical changes to the user interface, that might negatively affect workflow. The NLE market is gradually changing. There are a lot more mid to low end products, probably due to the number of consumer camcorders out there. Further, products like Vegas Pro and Premiere Pro are focusing on expanding their user bases, both upwards and downwards. Both Adobe and SCS have, by necessity, improved their NLE's user interfaces, but also have not compromised performance.

This can only be a good thing. But maybe not for FCP users.