I was at Best Buy and I did an experiment. I looked at the image only to see what I liked. Each time it was LCD that I liked better than Plasma (I limited viewing to high-end name brand TV's). The viewing was from 3 feet away and most TVs were at least 36" or larger.
>>The LCD's keep getting better and better. I just saw one today on Best Buy made by Westinghouse, 37" LCD 1080P 1920 x 1080 for $1900.00. <<
It's possible that the "Sceptre" brand is the same product as the Westinghouse... if so, that same TV is on costco.com for $1499. 37", 1080p native.
(okay, just looked up the westinghouse, on best buy it says it doesn't include a tuner, whereas the sceptre does. So not the same product, although the sceptre is a native 1920x1080p panel with a built-in tuner, 37", HDMI/DVI with HDCP support... $1499... anyone have one? Is it any good?)