I am not a fan of either that commercial or the "Time of the Season" cover. I grew up with that music, and for me, this is one of the seminal songs of the late 1960s, coming just around the time of "Sgt. Peppers."
If you must put video over this music, at least do it the way it would have been done -- actuallly, the way it was done -- back then. THIS is the '60s I remember:
Yes, I know, if you remember the '60s, you didn't actually live it ...
P.S. I love the brief shots taken at the NY World's Fair. I went both years and remember exactly where those shots were taken, like it was yesterday.
I do love my MTV, and love syncing music to video (when will I be able to get a license in the USA to do this commercially??) but I do wonder about the decision to sell cars using this ethereal love song.
P.S. Was this really filmed as shown (backwards; at speed; on the truck for real; no nets)?
I've always been a sucker for the Budweiser horse ads that run during the Superbowl :)
Two of my favourites though are the Apple 1984 spot and the Eminem Chrysler spot. Both ads were, IMHO, very well shot and edited. I've lived across the river from Detroit since 1974 and am sad to see how what was once a vibrant city has deteriorated over the years to the point that it is now in bankruptcy protection :(
"I always wondered if some ad writer was laughing about how no one realized what he had done..."
Perhaps, the ad writer had worked as a Country & Western musician. By the time I began playing dives in the early '60s that song had been done until most musicians were sick of it and had numerous "alternate" verses they used just to keep their sanity. In that era, it was usually attributed to Ray Price and Kitty Wells, but it was successfully recorded by Englebert Humperdink and just about everyone else as recently as 2012.
Several really good commercials here. I liked the Lincoln and Volvo ones. Which got me to remembering the Ford GT40 Superbowl commercial that evoked a lot of emotion for me when I first saw it back in 2004. It is a shame I can't find it in anything better than 240p though.
Ah, yes, I remember the Volvo trucks ad. I'd never seen the "making of" videos before, but I'd always thought the beauty of the stunt was that there weren't any tricks played. Now it turns out there was a safety rope! Still, I wince when I see him doing the splits.
As for the GT40, my standards have been recalibrated ever since seeing the Bugatti Veyron on Top Gear hit 270+mph. A car that can reach 200? Feh. Plus the fact you can't enter or exit easily if you're in a parking lot with cars on both sides (the door has a giant horizontal ledge on the top).