Hi There
I am seeking assistance with formulating price packages for the Video Editing services that I offer to clients.
As a novice video editor, I am finding it difficult to determine the optimal approach for structuring my packages in order to cater to the requirements of my clients.
Currently, I charge a fixed rate of R300 / $15 per hour, but I am uncertain if this is the most effective pricing strategy. One of the primary challenges I face is that some clients have limited financial resources and are unable to afford my hourly rate.
This often leads to difficult negotiations where I end up losing money.
Recently, I had a client who only had $75 available for the video editing work. This put me in a difficult position as I was unsure of the amount of time needed to complete the task. Initially, I estimated it to be equivalent to a week's worth of work, but it unexpectedly required a staggering 185 hours to finish. Ultimately, the project cost came to $2,784, leaving me with only a $75 payment for my time and effort.
Given these challenges, I am seeking guidance on how to create price packages that are attractive to clients with limited budgets (or Clients with big budgets) while also ensuring that I am fairly compensated for my work.
I am unsure whether it is best to offer different packages or to continue with a fixed hourly rate.
Your Help will be appreciated
Regards
Theuns