I love those guys work. You've got to watch their stuff a few times. The tickertape lines are as good as the video.
I haven't a clue how they make a buck, some of their work involves serious effort.
I live in one of the places where you can get The Onion as an actual paper newspaper. They are making money. I believe they are one of the very few papers whose profits have grown the last few years. I guess their are using the ad revenues from the papers and the website to do the video.