arthur.s hits the nail firmly on the head...

many many, years ago when i had a production facility we'd get high end wedding producers coming in to 'spice' up their productions by inserting fx from our ado, zeno, a53... indian weddings went on for hours, italian ones were micro bertolucci, asian were over-saturated soft focus, and depending on religion, anglo ones generally very stiff and formal. all however looked great until they started throwing in page turns, rotating cubes, hippy-trippy wipes and other over the top fx.

many of the editors (these were usually dry hire affairs) were very experienced professionals (we're all h**kers aren't we?) and they often came out looking dazed and confused. BUT, these producers were charging top rates and making a bundle.

i think we had about two good years before sony etc., introduced 'cheap' fx boxes (such as dme 450) which these guys snapped up straight away.

when i 'retired' over 10 years ago i knew a number of wedding producers charging 6 figure sums for beautifully shot and well crafted video's that relied more on art and knowledge of their subject rather than glitz and glamour. of course, they were the first to admit that if that was what was required, the client would get it, with knobs on ;-)

I shoot weddings on the side. I'm still using video cameras and keep things pretty simple. But most of the high end wedding shooters out there are using DSLR's. The ones that have been doing it for a while are creating stellar stuff with those cameras. Instead of amateur transitions and effects, they are concentrating on the actual image. Nailing the focus, composition, exposure and sound will ALWAYS trump unneeded tweaks in post.