Full page ad in L.A. Times, announcing new Hewlett-Packard home theater gear:
The122 point headline: "INTRODUCING HD FROM HP"
Caption: "We're pleased to introduce HP's stunning collection of widescreen HDTVs."
Large photo of their first new screen, with football action on screen and the overlaid text "42" PLASMA w/HDTV TUNER". Price $1998!
So you tell the lawyer you brought along that you won't be needing his services, because this is surely an HDTV set.
Response: "Sorry, it's EDTV. Same ol' 480 lines that you've had for the last sixty years."
When will FTC do something about this kind of misleading advertising?
Probable answer: When consumer class action lawsuits make a big enough dent in business profits. Kafka had the same problem.
It used to be that you only needed to hire a lawyer when picking a long distance plan for your home telephone, so that you could be advised for example that 25 cents per minute could be vastly cheaper than 3 cents per minute (real example).
Today you need a personal lawyer for selecting cellular plans of course, and certainly when buying HDTV. It is very clear that you can't count on the staff at even the specialty stores to have even a remote clue about what they are selling.
The122 point headline: "INTRODUCING HD FROM HP"
Caption: "We're pleased to introduce HP's stunning collection of widescreen HDTVs."
Large photo of their first new screen, with football action on screen and the overlaid text "42" PLASMA w/HDTV TUNER". Price $1998!
So you tell the lawyer you brought along that you won't be needing his services, because this is surely an HDTV set.
Response: "Sorry, it's EDTV. Same ol' 480 lines that you've had for the last sixty years."
When will FTC do something about this kind of misleading advertising?
Probable answer: When consumer class action lawsuits make a big enough dent in business profits. Kafka had the same problem.
It used to be that you only needed to hire a lawyer when picking a long distance plan for your home telephone, so that you could be advised for example that 25 cents per minute could be vastly cheaper than 3 cents per minute (real example).
Today you need a personal lawyer for selecting cellular plans of course, and certainly when buying HDTV. It is very clear that you can't count on the staff at even the specialty stores to have even a remote clue about what they are selling.