OT: EventDV Mag to go Pay $16/yr in 2 months...

ken c wrote on 3/16/2009, 5:21 PM
Just got this month's EventDV magazine, overall it's something I've enjoyed reading, it's an advertiser-sponsored magazine... til the bombshell the editor dropped in this month's issue...

Starting April, EventDV will charge $15.95/year for the magazine.... it had been free. I liked the occasional product reviews in it, well written articles overall, but it's one of those periodicals that, like a website you visit, is worth visiting now and then for free, but I won't be paying for it nor subscribing.

It would be better to see it go internet-only I think, rather than ask people to fork out money for what had been free for so long, in the middle of a recession. Me I won't ever subscribe, so, adios... ah well. It was an interesting magazine, but since just a few dozen pages long, not something I'd pay for. Anyone else see that, in this month's issue that just came out?

-k

Comments

John_Cline wrote on 3/16/2009, 5:33 PM
I enjoy the magazine, but it's gotten a little thin lately. Not surprising as the amount of editorial content in an advertiser supported magazine is directly proportional to ad revenue. I'll give them $16 and see what happens.
DSCalef wrote on 3/16/2009, 7:46 PM
John, I am with you. I am sending them the $16 in hopes that it will help restore a decent magazine. I will admit that I look for the ads as much as the editorial.
ken c wrote on 3/16/2009, 8:15 PM
I learn a *lot* more from the videocopilot.net and digitaljuice.com *free* video tutorials than the occasional somewhat interesting product reviews in the thin paper magazine... just my .02. I predict it'll fold, as few will likely pay $16 a year for it, unless it gets 5x the content etc... well, good luck guys. I'd recommend they go internet only vs trying to charge for what we're used to getting for free. Especially in this economy.

I'd pay $50-$100/year for the video tutorials on vcp/dj, they're great, and I've long been a paying subscriber to totaltraining and lynda.com, so I'm fine spending money on stuff that I learn from... but not a thin editorial/review magazine...
jrazz wrote on 3/16/2009, 8:29 PM
I noticed that in this last edition, there were no tut's on Vegas by our very own David McKnight. David, what say you?

j razz
TheHappyFriar wrote on 3/16/2009, 9:23 PM
I see no problem paying for something that was free if it's worth it.

Interesting to note, ken, there's no website listed in your profile. Would you be upset if I offered the same services to your clients for free just because I love doing the work vs you getting paid? Would you ever give your clients a discount on job A & then charge full price on job B?
DavidMcKnight wrote on 3/16/2009, 10:27 PM
Glad that somebody's getting some use out of the Vegas articles :) I've actually heard from several folks that read EventDV and have enjoyed the Vegas tutorials. It's an ongoing series dependent on their publishing and my project delivery schedules. There's an article coming up in the April issue on audio I think and one I'm working on now, not sure when it will publish.

The publisher tells me they are serious about the for-pay model & says that subscriptions that aren't renewed and paid for will be dropped. The $15.95 price will be extended beyond April 15th if you are a member of a local PVA, just fyi. I would think they would also limit web access to paying subscribers only but I don't know anything official about that. I do think it's worth the price and I don't get it at any kind of discount. (hmmm...maybe I should have asked?)

EventDV magazine is the only resource strictly in the event video vertical. More of what's in that magazine / website pertains to what our company does than what's in Studio, for instance, by a long shot. But we all have different needs & use Vegas for different types of projects.

I'm not normally one to announce stuff to my peers, which is why I never said anything on this forum about the articles before, but if anyone has requests for topics please email me offline & I'll see if I can work 'em in.

- David
Dach wrote on 3/18/2009, 6:05 AM
While I have not read this magazine, I will chime in and state that for $16.00 a year that is a very fair price. Anyone who is being open minded will understand that at that rate, all they are really doing is covering their postage expense a little bit more.

Just as we have seen with the Newspaper companies and their... tranistion. The business model that is used with the Internet will change - revenue has to be created to pay for peoples' jobs. More advertising will need to spent to get people to the sites.

Plus... when a candy bar now costs a $1.00 and fa amily of four can not eat at McDonald's for less than $20.00 it really reinforces that $16.00 is not a lot of money, for something that is filled with information and delivered to you.

Chad
Tom Pauncz wrote on 3/18/2009, 8:10 AM
I am/was an avid reader of both EventDV and Studio. happy to pay the new subscription fee.

I wish Studio was as forward thinking as EventDV, instead of just stopping free subscriptions to non-US readers.

Just my $0.02 worth.
Tom
Zelkien69 wrote on 3/18/2009, 9:11 AM
My main concern is having one "free" publication going to $16 yearly and then followed by Creative Cow, then DV (Digital Video), digital content producer, etc.... A free resource that has led me to many different purchases is a return exactly how the advertisers intended. Problem is they can't track it and everyone is cutting back. Now if everyone jumps on the pay a little bit bandwagon I'll have $75-$100 less a year to spend on their goods.

Economy - It's whats for dinner.
craftech wrote on 3/18/2009, 9:33 AM
Count me in. I am sick of the upward shift in wealth that has happened systematically over the last 8 years. Those who did it would love to regain power and do it some more. With newspapers closing right and left and an FCC rule change in Dec 2007 (without the corporate media reporting it) that allows the five corporate television networks to own all the newspapers and magazines in the United States I am happy to give EventDV $16 to survive.

John
ken c wrote on 3/18/2009, 2:59 PM
I've liked the occasional 1-2 articles and/or product reviews I've read in eventdv... but again I can read similar content on creative cow, dmn forums, and other online websites.

Now if eventdv mag was more than a couple dozen pages I could see paying for it, for example if it was a full size 80-150 page magazine with lots of great content I'd pay for it, but in its current format, it's one of those "ok I'll wade thru the ads to read the 2-3 articles I like" type of print pubs... it's simply not a thick, content-packed magazine like others you can get at the bookstore or via subscription. So the values' not there for me.

I suspect 70-80% of the current "we're used to getting it for free" subscriber base will feel the same. I like it, just not enough to pay for it, since I can get plenty of review-type content online at no cost. Ah well, it was neat while I got it, thanks to the team who produced it, I did enjoy it. Best wishes to all.

Hmm I would pay $9.95 a year for it, that's the price they should've launched at imho. It's not that I can't afford it, it's just a matter of the value. I spend tens of thousands of dollars a year on footage/service/other biz expenses. Maybe I'm just cheap lol.

-k

p.s. David McKnight - your articles were particularly well-written, thank you for publishing them, I've enjoyed them.
arenel wrote on 3/18/2009, 3:10 PM
EventDV has become one of my favorite video magazines. And as a Vegas user, I am always looking forward to more from David McKnight. I will become a paying subscriber.

Ralph Nelson
DGates wrote on 3/18/2009, 3:33 PM
I probably get 6-7 different industry magazines. I've seen all of them get thinner and thinner as advertisers go elsewhere.

It's like with all the newspapers folding. No one's as interested in print media anymore.
Coursedesign wrote on 3/18/2009, 5:15 PM
I didn't even renew my $12/year Wired subscription, because it takes too long to flip through the ads to find the articles.

Print publishing, with very few exceptions, is doomed.

The main exception is 100% ad-financed print magazines (a la Creative Cow magazine). Those will probably live a year or two longer than the paid-for print pubs.

My absolute favorite in this field is ProVideoCoalition. Oodles of absolutely #1 quality content on pre-production/production/post-production, with not too many ads. Online only, but free.

Not so focused on event videography, but really good for everything else if you aspire to the best possible quality in your work.