Visual Quality is good
Moves along nicely
Music track is too loud and kind of annoying IMO

Content:
As a coffee lover I am not sure it impressed me that much. Nothing different about the process. No testimonials from any independent source saying how great it tastes. Nothing special about beans selected that was really emphasized - Source, etc. For all I know they could be using bad quality coffee beans, but they handle and package the bad beans very carefully. If you had no say as to "content " then I would just say you did a great job, but tone down the music track a bit.

John

Jeff, nice video. I liked your voice over! Marketing approaches in tradeshows are using very aggressive, usually screaming "over here!! I'm the BEST!". I would suggest showing more end-product with staff/customers and less equipment,(actual viewing time).

First off I think they will love it.

Any chance you can have a slo-mo of the beans being tossed on that white background? It would look very dynamic with the music?

You might wanna try a - sorry for the pun - a "coffee" colourise filter. Just a tad. Let the whole video get a wee bit golden and have that "Hmmmm... coffee-smell!" look! You see in coffee, chocolate and anything warm and .. well, you get the picture.

IMHO the "forest" green needs to be upped a bit. You're kinda obviously going for a "true" look. Just try a bit of CC and up the green, maybe with a little towards the yellow/gold? But I'd also experiment with making that picture even more seductive. For an opener, it didn't really grab me . . but it could though.

The "Roasting on Demand" is a great pitch! But why is the 1:10 - 1:14 variations not appearing rather at the end? It would make sense, to me, to have this as a final bit of info.


At 1:57 I personally don't like the 1/2 empty and already attacked coffee cup. Doesn't look too appealing to me. White froth against a white background? Orange cup and saucer against a predominantly orange/green tablecloth?

I reckon you have time to film a cup o' coffee being made from a machine - all the steam and stuff? Could be a winner!

Grazie

Looked good!

One thing I noticed was that we seemed to spend too much time on the "cooling tray."

Too, some of the verbage seemed redundant, like the multiple references to "private labels." Guess what I am saying is it could probably be tightened up a bit.

In addition to what I said above I might also add that nowhere does it say that the beans are Columbian. It is "suggested" by the name "Orinoco" as in "Orinoco Valley", but the voiceover states that the beans come from "all over the world" which may include African beans which are terrible.
Also, where are the taste testers in the video who ensure that the quality remains consistent?
Meanwhile the company will be setting up a "booth, which will be setup to look like a high end coffee cafe."
Pretty inconsistent with what seems obvious in the video - that the coffee may not be so great.
John

See, that is why I post here, sometimes I can not see the forest for the trees. Thanks for the critiques everyone and I'll do my best to reply as I feel it's only fair since you took the time to watch it.

Jim H, thanks for pointing out the little whites scraps around the main logo - I guess it's time to visit Photoshop and the wand and eraser tool. I'll have a look at the white glow, I agree it looks weird, but I want the logo to stand out for people as they walk through the booth.

John, thanks. I agree that the video isn't as engaging as it should be. I wouldn't say that I didn't get any input on this video, but basically the client was handed to me 3 weeks before the show and all they said to me was "we need a video." I filmed on Friday and started editing over the weekend with no client input. I was handed their just-finished brochure on Saturday, which is what I based the script on. I got the voice over on Sunday, so here I am. With that said, I love your idea of the testimonials. There isn't time for that on this one, but the company goes to more than one tradeshow a year--so perhaps the next one. Thanks for the suggestion. Oh, I'll turn down the music, or look for something less campy. Can you imagine working in the booth for an entire weekend listening to that? I'd need more than coffee, I'll tell you that much.

Apit, thanks. I don't have much more footage of customers and employees with product - but I get a sense of what you are saying. Like John, the process isn't really all that sexy. People want to see other people enjoying the product - not it being made. I do have some product stills and some stock images that might work to that end. Per Spot's suggestion for dealing with tradeshow videos, he recommended doing 1 informative video, then a flashy eye-candy video, then back to info video, flashy, info, flashy, etc. Maybe on the other videos that will bookend this one, I can add some end product shots and people - rather than machines.

Grazie, thanks. The coffee bean on white background was given to me from their web guy -- it's a stock photo. I might be able to pan-scan it, but no slo-mo. (sad) Ah, the old color correcting and colorizing, err... colourising, debate. This has been a source of agony for me on this one. The video is being played on an LCD. I have one on loan, but what looks good on the CRT (warm/gold hues) looks like yellow whites on the LCD. I agree with you 100%, it needs some visual punch and I think I could get that from Magic Bullet if nowhere else, eh? Great idea on the 1:10 VO bit. That could work as a more effective close to the piece then the current one. The empty orange coffee cup (stock photo) shot won't make it to the final video. I originally had a nice stock footage shot of a girl in a coffee shop walking away with a big smile on her face, but we decided it wasn't worth the price. I might try and shoot a cup actually being filled with coffee - you know, something positive at the end. "Ah, more coffee" not "Holy Crap - No More Coffee!!!" I'm just crushed for time.

Jay, thanks. The voice over was written by me based on their brochure and marketing material. I agree, some of it does feel redundant. I wonder if I moved the bit that Grazie mentioned to the end of the video, if that wouldn't improve things? I'll give it another look to see if I can streamline.

...and John, once again, thanks. In this case the owners of the company are from Venezuela and they do get coffee from South America as well as from all over the world (including Africa). Although it may not work as I had originally hoped, I am planning another video that will play before this one that gives some history of the company from their origins in Venezuela to the present day. I'm struggling with this since I don't have much to work with other than some old VHS footage of the Orinoco river. I also wish I could mention that they supply all the coffee for Dean and Deluca as well as Balducci's - but they don't want to risk offending those clients. In fact, I had to go in and blur out the logo on the guy's apron (and missed a spot).

Thanks everyone for the great suggestions and taking the time to give me feedback.

Jeff