Pfffft ... i've been doing soft ground landings with Estes (TM) Rockets since the 1960's. ;)
I would think capsule separation would be the norm. I doubt the rocket is intended to stay with the capsule for the entire mission. It's just getting the capsule out there and then coming right back for refueling for the next mission.
So I assume that the point is to give space tourists a great ride. One comment, though: I don't understand the point of those giant observation windows assuming the capsule is pressurized (which I gathered from the image of the guy pressing his face against the glass). If so, then such large windows must be amazingly thick and heavy. But maybe I'm missing something.
Glass has come a long way in the past few decades. The screen on my cellphone is tougher glass than the windows of the space shuttle. For that matter, from what i've read recently, transparent aluminum has actually been invented now.
If it is indeed aimed at tourists then the big windows make a lot of sense. How pleased would a bunch of tourists who paid a ton of money be if all they had were a few tiny portholes and had to keep pushing each other out of the way to get a glimpse?
I have seen footage of similar rockets before, there have been companies testing rockets that take off, fly a distance and then come back to land very close to where they departed from. Might have even been these people, although I suspect a fair bit of what is in the footage is CGI.
Bezos Hired a bunch of former DC-X engineers to be part of the Blue Origin team.
By the way this tech has been around even longer because it is the same tech as the Lunar Excursion Module ala 1960s. That was super lightweight for journey to moon (so you probably crush it for earth landing) but the science is the same. They actually did it with 2 people in it a quarter million miles away.