OT: How much to charge non-profit retailer

Sierra Nomad Photography wrote on 3/18/2010, 7:01 PM

Greetings:

Just got a great phone call. I've spent the past year revising a Yosemite hiking DVD that I released in 2005. To make a 5 year dreams road short, I got a call unexpectedly quick that, while it still needs to go through the review process with the Park, those who have seen it are very excited. Anyway, I said I would make this short.

He wants to know how much I expect for each DVD. I suggest MSRP at $19.95, and the representative I spoke to said that I could expect 1 - 2,000 sales per year. They are a non-profit. So does anyone have an idea of how much I should be asking for each DVD?

Thank you,

Jon

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Comments

[r]Evolution wrote on 3/22/2010, 6:07 PM

Grazie said:
What it means is that they don't make a profit.

Uhhh... they can and usually do make a profit. Because of their often-times 'Tax Exempt' status... the do not pay taxes on their profits. Therefore; they tend to make BIG profits.

After paying everyone involved a fair wage a 'True' non-profit would roll those profits back into the 'Cause'.

I am currently the Videographer for "America's Per$onal Finance Coach" and these are the types of Financial topics we deal with.

Do NOT be fooled by the term 'Non-Profit'. They are usually turning a pretty good profit provided they are ran properly and the 'Cause' is worthy.

Not having to pay taxes on your earnings is HUGE!
Imagine if you did NOT have to pay Income Tax... well, that's what's going down with Non-Profits.

I feel they should pay fair market value.