Yes, thanks for that Mike. I also love the idea, however there are a lot of purists out there who won't touch LED lighting ("It produces a definite green cast").
Thirty years ago the same people said the same things about fluorescent lighting and it is all the rage now.
Personally, I have had good success with LED lighting, and never found anything I could not balance in post.
I like the idea of the light, it'd be pretty easy to roll your own.
The only difficult part would be soldering the wires onto the flexible PCBs the LEDs are mounted on.
there was a lot of gossip about oled and other technologies back then as well. had a friend who is an interior designer who incorporated similar into a curved reception area - very flash, if you'll excuse the pun
I've seen alot of this kind of stuff, lately. I work on a couple of shows that have full grip and electric crews and the amount of stuff they just make themselves just amazes me. They buy the led strips by the spool and just put them on everything, from foamcore to velcroed to duvateene, from what they say, it's really easy to deal with. I've been meaning to just buy some leds myself for just goofy lighting projects around my house, just haven't gotten around to yet. I asked the guys if they were going to market any of this stuff, because it seemed so marketable to me, but they told me everybodys just making their own stuff as needed, breaking them apart when they're done, and repurposing the led strips. Cool stuff.
Green caste from LEDs is real enough and in some units quite horribly so. Of course this becomes an ungradable problem when mixed with different lighting sources. I've just noticed an app that looks very useful (in this regard) but limited to iPad (so no good to me!) -- you might wish to try it out.