OT: Is DV Magazine Bias?

Jay Gladwell wrote on 3/7/2005, 7:31 AM

I thought it was very fortuitous that the same week I got ACID that DV magazine had an article about loop-based music. What stuck out to me was that 1) they didn't use ACID in their demo shots and 2) the references to ACID were extraordinary rare (I think there were two, including a reference to JohnnyRoy's book).

Is it me or does DV magazine go out of its way to avoid taking about applications from Sony? They seem to be very much Mac biased.

Comments

p@mast3rs wrote on 3/7/2005, 8:23 AM
I think at times, they appear to be bias but lets be honest. Its not their responsbility to get the message out there to the masses as much as it is Sony's to make sure their product is known.

Personally, I have no idea why Sony doesnt push Vegas/Acid more in the industry. I can almost bet thats why we havent and probably wont see plugin support like Trapcode, etc...

I wish Sony would just fund a full feature that is cut in Vegas just so they have something to put out there against the FCP, Avids, etc...No matter how easy Vegas is to use, wider adoption is unlikely until people start seeing major films cut on Vegas. Avid has survived on name alone for a long time.

Back to the original point though, magazines tend cater more to companies that purchase advertising and the bigger names in the business.
Spot|DSE wrote on 3/7/2005, 10:42 AM
They're pretty biased, no doubt about it. Even though I write for CMP Publishing, I don't write for DVMagazine because of how they want things couched.
It has little to do with advertising, but there are advertising biases on the part of the writers, separate from the advertising sales team.
Studio and Event magazine (so far) are free of this sort of "old" thought process.
farss wrote on 3/7/2005, 1:27 PM
Kind of funny, our local Video Camera mag is just the opposite. Almost every screen shot if from Vegas. Even carries articles by our own DSE.
Bob.
FrigidNDEditing wrote on 3/7/2005, 2:34 PM
"our local Video Camera mag is just the opposite"

What is it. You got me interested.

Dave
TheHappyFriar wrote on 3/7/2005, 7:10 PM
Take notice of DV's Vegas 3 article. They loved it. Yet, no V4 or 5 review. When I e-mailed them about this they told me they didn't have one ready yet. But (suprise suprise) the Adobe reviews were ready within a month of release of the product. And again (suprise suprise) Adobe has several page adds in almost every copy of the mag. Along with Apple.

If Sony has to buy add spae to get reviews then forget it. I'd rather have them spend it on paying the dev guys to make a better product.
Spot|DSE wrote on 3/7/2005, 9:11 PM
Sony DOES buy space in DV Magazine. Problem is, they don't have any writers to review it that are users. I can't review Vegas, that's pretty obvious, I'm biased. Which is why I've never written a review. And those that do review it, just don't get it. Sad.....Sony actually creates some of the coolest and easiest to decipher press kits of most any manufacturer, too. So there is no reason for someone with a background in video to NOT be able to pick up and comprehend Vegas quickly.
You'd think they'd recognize the trend and assign someone.
DGates wrote on 3/7/2005, 11:30 PM
Pay attention, Friar. DV magazine reviewed Vegas 5 for the Nov 2004 issue. Though not as thrilled as they were with 3, it was an ok review.

As far as bias, maybe. In regards to Vegas, it's a sad fact that there is little buzz surrounding it. Give Apple all the credit for being masters of marketing (and some pretty cool products as well). Final Cut Pro has the most buzz, hands down. So DV will cater to that. Makes sense.

It's like mp3 players. The iPod gets alot of deserved press. But since it's debut, there are a number of equally cool players made by other companies. But you don't hear about them. Everyone wants an iPod.



farss wrote on 3/8/2005, 1:45 AM
I don't buy it, think it's called Australian Video Camera, DSE should know, he gets a fair bit of coverage in it.
Maybe this is just my biased view of the world but since it went pretty pro Vegas, we seem to be getting a lot more Veggies down under. Well we're an odd bunch anyway, we always back the underdog.
Jay Gladwell wrote on 3/8/2005, 4:16 AM

As far as bias, maybe.

Oh, I think it goes well beyond a "maybe." It's obvious in nearly everthing they write, or it is to me.

What brought this to the forefront for me, as I mentioned originally, was the article on loop-based music. As I understand it, ACID was the first program of it's kind when it came out in the late 90s (back in the Sonic Foundry days). They were founders, pioneers, creators of the first computerized loop-based music application, to the best of my knowledge. But the article in DV magazine purposefully glosses over this fact, saying, "Although Sony Media's Acid has been around for several years, looping's popularity skyrocketed when Apple Computer started bundling its loop-based software Soundtrack with every copy of Final Cut Pro. Now many visual artists are experimenting with loop-based composition to create customized scores..." The way that reads, anyone who uses loop-based music owes a debt of gratitude to Apple. Bologna!

Spot|DSE wrote on 3/8/2005, 4:57 AM
It's called VideoCamera magazine, and in their "official" banner they're known as "VideoCamera.au"
New Magic, Mike Jones, David Hague are all really pro-Vegas folks, and they're all involved with the production of the magazine, kinda like Event mag here where you see a lot of screenshots done in Vegas. And true, I contribute a lot to that mag, and a few others around the world, and even if I"m not talking about Vegas, I'll show universal techniques using Vegas because it's my choice of NLE's. I hope that helps sell Vegas a bit...:-)
farss wrote on 3/8/2005, 5:24 AM
I think it helps sell Vegas a LOT which is more than I can say for Sony themselves although maybe that'll change with the new CEO, I do see that Acid has made it onto their Pro Audio web pages, maybe they'll discover Sound Forge and Vegas. Perhaps one day we'll even see the Oxford kit working with SF / Vegas.
Bob.
TheHappyFriar wrote on 3/8/2005, 5:46 AM
hey, you're right! I didn't check the site since november (and they're one month behind on the site from the mag) because in dec/jan my computer died & I lost my bookmarks.

Thanks!

Edit:

Suprising. The guy who reviewd V3 & 5 never mentions that you can have multiple copies of the program open at once (he mentions there's only 1 TL per project & comments how niceitwould be to have multiple projects open at once). But, from what he says in the review, that sounds about right because he keeps trying to do thing the Adobe/Apple way, and you can't do that with those programs.