It was a tough shoot as we had to get all that coverage in one day. LIteraly as we are shooting in one location my crew was lighting another. That's one of the reasons why the lighting's so simple --- which actually works really well for the story.
It was shot with JVC HD110U with adapter and 35mm lenses.
AWESOME!!! This video has an even bigger "hook" than the other one. What fun, watching Hip Hop cool take over this stiff company and make the suits lighten up a bit. Very appropriate message, since a lot of corporate marketing is done using Hip Hop and Caribbean music these days.
Your shooting and editing is again amazing, and, once again, whoever directed this did some great work. Your comment about it being a tough shoot is probably and understatement. I'm very impressed with how real you keep it with your editing. I like the very subtle use of effects, such as the little blur at the end of the scene when the young lady confronts the boss with the skateboard and the vibrating chair scene. If you had gone crazy with those effects in this piece, it would have messed up the whole thing, in my opinion. I love the Afro-Caribbean vocalization and beats throuhout this. I can't watch this without bobbing my head :)) and I just watched it for the fourth time!! Thanks for sharing. Keep up the GREAT work.
All those small cameras are silly. Period. The image is HD res and it looks great on small and med screan but no matter what you do none of this holds on big screen to naything shot with camera with larger chip. So whether it's DVC Pro HD or HDV it looks good or just so-so based on teh chip. JVC is making a very well designed camara that's a pleasure tow ork with. Can't recomend it more a slonga s you understand that you are not trying to compete with big boys.