OT: Radio commercial media format...

goshep wrote on 9/6/2004, 1:13 PM

If someone were considering producing commercials for radio broadcast, what format would need to be delivered to the station? Are stations still using the old carts? CD? DAT?

Comments

rwchad wrote on 9/6/2004, 1:29 PM

HI,

Most stations will accept CD or emailed MP3 files; even in major markets. Of course, reel-to-reel and DAT are most likely still accepted, too.

RWC

goshep wrote on 9/6/2004, 1:35 PM

Thank you!

TheHappyFriar wrote on 9/6/2004, 4:59 PM

i'd just ask them. The place I work for lots several affiliates when they switched from reel to reel to tape ~10 years ago. Now they are planning to go to CD in the next year or two & will probley loose another affiliate or two (they normally gain several to make up for the loss within a year).