So, let say you own rather large and successful shoe company...

and let's say you also like to rally race...so much so that you put together a rally race team..

furthermore, let say a lot of your cliental of your shoes are snowboarders...so much so, that your shoe company has some factory riders...

And you have about a month off between races back in states...and you've been itchin' for some snow, your riders have been itchin' for some snow...But it's August in the states. Then you think of an idea to help promote your car and your shoes...

"Anyone for a trip to New Zealand?", you ask your riders. "There's just ONE catch...", you smirk...