But, even h.264 comes in grape, cherry, strawberry, and a few others. I wish it were that simple.
I stopped asking what to send it in. I ask what it is going to play on and I research the format. A local PBS station had no clue about formats, so I finally asked what they play the video on. They said a miniDV tape deck or they bring their XDCAM camera into master control and play it from that. Now I had a target.
I think that was a ham and cheese with mustard on wheat.
The real world answer is "let me talk to your editor".
Unfortunately, my client is an idiot, and their editor only knows FCP. That is his only and complete view of the editing world. If I don't deliver h.264 in a .mov file, he won't even try to open it on his Mac.